I’m at the Dreamforce conference in San Francisco to report on behalf of my friends at HubSpot. (Side Note: If you’re interested in mobile marketing, you’ll probably want to download the free mobile marketing kit available on the HubSpot website.)
Yesterday, in a presentation called “Websites on Mobile Devices: An Impossible Challenge?” Cindy Krum, who has written a fabulous book entitled Mobile Marketing (affiliate link) offered several tips I thought I’d share with you.
- Mobile Landing Pages: They’re different from regular landing pages because they have to be streamlined. That said, they’re great for lead generation and customer acquisition — particularly if your customer is on the move.
- Conversion Opportunities: What can you use to convert people on a mobile landing page? Free mobile apps, white paper downloads, email sign-ups and SMS opt-ins are just a few. But don’t forget that mobile is a perfect place to get people to click-to-call and click-to-book-appointments, so be sure to set up your mobile landing pages so they have these links embedded in them.
- A/B Split Testing: If you’re using some of the tools provided by HubSpot, you can set up your mobile landing pages for A/B Split Testing. By creating two separate landing pages with slightly different headlines, copy, graphics or buttons, you can test which landing page performs the best.
- Drive Mobile Traffic from Your Traditional Site: One of the best ways to drive traffic to your mobile site is to encourage people visiting your regular site to visit your mobile site while they’re on the move. That provides you one more way to connect with your prospects and customers.
- Mobile Ad Networks: Interested in running a mobile display campaign? If so, then visit iAd (Apple), Millennial Media (Independent), MobClix (Velti) or AdMob (Google) to explore ways to run banner ads across thousands of mobile websites.
- Mobile SEO: Research indicates that the vast majority of mobile searches are done on Google, so it may be a good idea to focus your attention there. Also, remember that mobile search results vary based on location, so work on location-specific mobile web pages. You can start with your brand terms (e.g., Bob’s Widgets/Boston) and work your way out from there.
I’ll be sharing more tips like these with you as the days progress. For now, it’s important to remember one key thing — mobile marketing is a once-in-a-generation opportunity for businesses to find new ways to connect with consumers. We’ll be providing more tools and tips about mobile marketing as the days progress.
Jamie Turner is the co-author of How to Make Money with Social Media. He is the Founder of the 60 Second Marketer where he writes articles about mobile media and social media. He is also a popular marketing speaker at events, trade shows and corporations around the globe.