One of the most important assets you can develop for your business is a powerful brand. Brands are more than just cool logos or catchy slogans. They are the culmination of who you are, how you’re different from your competition, and why a buyer should do business with you.

Here are 10 questions to ask in order to make your brand even better:

  1. How focused are you? A strong brand should position you or your corporation as a specialist. The Home Depot doesn’t do tax returns. And Chili’s doesn’t offer vitamins. Specialization is what will set you apart from the competition.
  2. Are you tracking what people are saying about you? It is important to monitor the online conversation about your brand. What shows up online can impact your reputation. (For a free e-book that includes a list of more than a dozen social media monitoring tools, click here.)
  3. Is your business attracting your ideal client through the brand’s message?If the answer is no, you should rethink your branding strategy or your target market.
  4. Can you state your brand’s value and benefits in less than 30 seconds or in 140 characters? If you can’t, your current brand message might be too complicated.
  5. Does your brand appear authentic? Your brand image should reflect the core values of your company and its products. Consumers can tell if you are trying to pose as something you’re not.
  6. Are you maintaining your brand’s voice in everything you do? A memorable brand always sends a consistent message. Make sure you stay constant throughout all of your platforms.
  7. Does your brand reflect the best qualities of the company? Every company has its strong points. Make sure these are incorporated in the brand image.
  8. Are you keeping up with the competition? It is important to monitor your competition in order to properly form your own brand strategy in opposition.
  9. Can consumers trust your brand? People do business with brands they know, like and trust. Make sure your brand is measuring up.
  10.  Are you speaking clearly to your niche? A strong personal brand clearly communicates value to its target market. Make sure your online and offline communications are clear.

The Take Away: A strong brand is invaluable in the ad-cluttered world we live in. It’s important to spend time researching, defining, and building your brand. After all, your brand is what resides within the hearts and minds of customers, clients, and prospects. It’s a foundational piece in your marketing communication, and one you do not want to be without.

Brittney Leigh Smith is a marketing analyst for the 60 Second Marketer.