By Jamie Turner, Founder, 60 Second Marketer

One of the biggest challenges businesses face with QR codes is finding new and innovative ways to use them. Most of us have scanned a QR code only to be disappointed when the code loads an uninspiring mobile website or, worse yet, a desktop website that hasn’t been optimized for mobile. (Want to learn how to optimize your site for mobile? Check out How to Build a Mobile Website.)

The secret, of course, is to find a way to reward the person scanning the code with an experience that is both fun and engaging. That’s what eMart accomplished when they created a QR code that worked as a sundial.

The Secret to Their Success. What makes this particularly fascinating is that eMart developed the QR code campaign specifically to combat low sales that happened during the 12:00 pm to 1:00 pm lunchtime period. They accomplished this by creating a “Sundial” QR code that only worked during the lunch hour period.

For more information about the campaign, check out the 2-minute video below. Here are some of the key facts you’ll learn:

  • Lunchtime sales increase 25% while the campaign ran
  • 12,000 coupons were distributed as a result of the campaign
  • New eMart members grew by 58% during the promotion
  • The campaign generated incremental free media for eMart on TV, radio and in print

Check out the video below for more details about the campaign (or click here to view it on YouTube). This is one of the better uses of QR codes that I’ve seen in a long, long time.