In our latest episode of On Air with Jamie Turner, we interview Lisa West, Manager of Mobile at IHG, the parent company for Holiday Inn, Crowne Plaza, InterContinental and other well-known hotel brands.

Lisa has been working in mobile marketing for over 14 years, which means she was doing mobile before mobile was cool. In the interview below, Lisa uncovers several secrets she uses in order to generate a positive ROI for her campaigns. Some of her tips include:

  • Understanding Context: A good mobile marketing campaign leverages contextual marketing. Want to learn what we mean by contextual marketing? Check out the video below.
  • Understanding the Consumer: The best mobile marketing campaigns start by getting inside the minds of the consumer. To find out how IHG does this, watch the video below.
  • Understanding How to Test and Learn: IHG does a great job of testing their way to success. Find out some of the lessons Lisa has learned in her 14 years as a mobile marketer by watching the video below.

IHG has had huge success with their mobile campaigns, so if you’re interested in learning how to leverage this powerful tool, check out our latest episode.

Special thanks to ARKE+threesquared marketing communications for graciously providing the video production on this episode of On Air with Jamie Turner.

Jamie Turner is the CEO of social media and mobile marketing firm 60 Second Communications and is the Founder of the 60 Second Marketer.  He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

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