The web is worldwide, but are all online markets the same? The interactive graphic below, created by an online marketing firm called Further out of the U.K., gives small business owners and managers the key facts about different global markets.
Some of the questions answered in the interactive guide include the following:
- What proportion of the country’s population is online?
- What’s the biggest search engine by market share?
- What’s the biggest social media channel by number of users?
- What’s the split between desktop and mobile usage (measured in page views)?
- What’s the average download speed?
- What’s the potential size of the online market (GDP per head times by the number of online users)?
As content marketing picks up steam and the quest to keep readers involved becomes more and more challenging, you’ll need to find ways to engage readers with your content.
The team at Further has done an excellent job with this interactive map designed to keep readers glued to the websites that display it.
Click the location pins to get started exploring each marketplace.
