So as it turns out, content marketing is as big a deal as everyone says it is. This infographic was created by Wishpond based on stats collected by Salesforce, and it clearly illustrates the need for a content marketing strategy.

Some of the stats included in the graphic are:

  • Social media and blogs reach 8 our of 10 internet users.
  • 61% of B2B marketers rate webinars as the most effective content marketing tactic.
  • Social media and blogs account for 23% of all time spent online.
  • 68% of consumers spend time reading content from a brand they are interested in.

The numbers speak for themselves — content marketing is not just an effective but now an imperative part of your marketing strategy. Here’s the full infographic:



About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.