In the last few days we have covered many social media platforms such as Facebook, Pinterest, Snapchat, and Groupon. There is one important platform that has not been covered yet. How can we forget Twitter?
Any social media discussion series is incomplete without Twitter. It has provided us with the ability to share our thoughts, complaints, and concerns in a simple, but powerful manner. For any company, Twitter is a simple tool that let’s you provide a piece of your company’s culture to your customers.
Our Friends at Quick Sprout are giving us the insight on how to increase our twitter engagement by understanding a few of the consumer behavior trends.
Here are the key points from the infographic:
- Twitter has 555 million users
- 115 million users actively participate on Twitter
- There are 5700 Tweets per second
- 75% of businesses are on Twitter
- 33% of Twitter users follow a brand
- 79% of Twitter users are more likely to recommend brands they follow
- 50% of shoppers made purchases based on recommendations found through a social network
- Asking followers to retweet has a 4x higher retweet rate
- For every 100 users you follow, 31 will follow you back
- Followers are 72% more likely to buy from you
- 73% of followers want updates on future products
- 61% of followers want to offer ideas and feedback, so start engaging with them
- Offering your followers a special promotion offer increases the likelihood of them purchasing by 349%
Ready for more? Great. Here’s the full infographic: