Though SMS marketing isn’t the new kid on the block around here (we’re big proponents of it on the 60 Second Marketer; click here for more), many marketers are just now starting to realize how powerful an SMS campaign can be. This infographic from SlickText does a great job of illustrating some of the major benefits. Some of the stats include:

  • SMS sees an engagement rate 6-8 times higher than email marketing.
  • 90% of users who enroll in an SMS loyalty program feel they gained value from it.
  • Text messages are usually read within 5 seconds of receipt!
  • SMS coupons are 10 times more likely to be redeemed than print or email coupons.
  • 70% of people say they would actually like to receive offers on their mobile phones!

If you’d like to learn more about text message marketing, you can check out SlickText or some 60 Second Marketer blog posts on the topic.


About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.