If you’re like most people, you spend almost as much time looking at new tools as you do actually using the ones you’ve got. This is because there are so many different tools out there that do this one thing really well. But you wish deep down that you could find a tool that did everything well; something that could take the place of at least 80% of the tools you’re currently using. Well, look no further. Oktopost is an incredible social media management system. You can manage clients (for all you agency folks out there), track conversions, and plan entire campaigns in a matter of minutes. 60 Second Communications (the agency behind the 60 Second Marketer) has been using Oktopost for about a month and a half now, and we are thrilled with the time it’s saved us. In fact, we save about 70% of our social media management time; time that can now be spent developing great content for you. What would have taken us an hour to post across various channels and in different groups now takes us five minutes. We can plan out all of our social media content in advance, and we especially love tracking the success of our campaigns on the clean, easy-to-interpret dashboard. They market themselves as a B2B tool, but they’re certainly B2C and nonprofit friendly, too. Here are some of our favorite Oktopost tips and features:

1. Accounts are broken down into campaigns, and campaigns have message assets.

Having different campaigns for the same account makes all the sense in the world. By breaking up the posting this way, you can track the success of a single campaign rather than, for example, your Facebook presence as a whole. This gives you a better lens through which you can determine success. In addition, campaigns have something called “message assets.” This allows for easily templated content so that you can reuse old or successful messages. Different message assets are created for different platforms due to differing post architecture.

2. Connect Oktopost to all of your social media accounts.

One of my favorite features about Oktopost is how well it integrates with LinkedIn. Not many tools do LinkedIn well, but Oktopost pulls up personal profile, company page, and even groups, allowing you to select carefully what goes where and get your information to a wide variety of audiences. There are 2 types of profiles Oktopost does not currently support that we’d like to see in the future: Google+ personal page and Pinterest. As we’ll discuss in a minute, there is a plan perfect for individuals who want to really get a handle on their social media, but personal Google+ pages aren’t supported. That’s a shame. Same goes for Pinterest, though I recognize that Pinterest is a many-headed beast with an entirely unique infrastructure. Maybe these networks will appear in future updates, though.

3. Plan out your campaigns well in advance.

As a majorly type-a person, I am obsessed with Oktopost’s calendar feature. Just look at how pretty it is! Everything is perfectly organized and color-coded, yet by hovering you can see all the nitty-gritty details you need. You can even toggle the posts from one day to another (though the time stays the same).

4. Relax in the beautiful user interface of the dashboard and features.

Similar to the last point, I’m also a glutton for a good UI. Many great tools have a crappy UI, and I abandon those quickly. On the other hand, I often stay with overly simple or faulty tools because of a great UI. Luckily, Oktopost gives you the best of both worlds. The UI is absolutely beautiful, and it has the functionality to back it up. All of the graphs are useful and easy to read, and hover expansions keep things clean.

5. Robust reporting allows you to compare posts and conduct A/B split tests.

In the reports tab of Oktopost, you can see breakdowns of likes, comments, clicks, and conversions based on different campaigns and message assets. This allows you to analyze what’s working and what’s not, giving you valuable insight with which to strategize for the future.

New features have us all excited!

Coincidentally, today (Tuesday, May 13, 2014) is the day that Oktopost is rolling out several new features, and boy do we love them! Here’s a brief breakdown of the new features:

  • Social Listening, a.k.a. “Streams” — This one we’re especially excited about. Works with multiple platforms, too, not just Twitter!
  • Improved Social Inbox — we’re excited to see this in action, since the social inbox wasn’t anything to write home about before. It sounds like this new one will have more integrated functionality to it.
  • Recommended Content — Oktopost will generate content recommendations based on the kind of content the user usually posts and how well it performs. This could be interesting.
  • Updated UI — the UI was incredible before, and it looks like it’s going to be even better now. Oktopost definitely has it going on in the UI department.

So, other than all of that, a mobile app seems to be the only piece missing from an awesome puzzle. As you can see, there are plans available for any level of service you may need, and all come with a free trial and an incredible demo. Click here to sign up for your free trial. You won’t be sorry.

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.