Looking to spice up your posts and engage with your audience? We’ve got you covered. Follow these 10 quick steps, adapted from a blog post by Facebook itself, and you’re off to the races!
1. Use images and videos that engage your audience.
Many readers are drawn to visually appealing messages. ‘Rich’ media such as photos and videos will grab the readers attention and aid your posts to stand out on their News Feed.
Do your best to share images of your products, as stated above, readers are drawn in by visuals. Even better, try sharing photos of your cutomers enjoying your products/services.
Keep your posts short and to the point – between 100 and 250 characters. Posts of these lengths typically show more engagement, and they support rather than distract from the visuals.
2. Create a conversation with your audience.
Ask your customers to share their thoughts on your product/services. Feedback is key! Listening to your customers will improve your business as well.
Take this feedback into consideration and implement it. This can build customer loyalty and show that you value their opinions.
Application: This is demonstrated well in the business model of Modify Watches, a company that creates mix-and-match watches. Modify Watches asks customers for input on watch design and titles and uses this feedback to feed into future designs.
3. Use your posts to share exclusive promotions and discounts.
Offer special promotions or perks to your customers via social media posts. This will keep your customers interested and drive online sales.
Application: BarkBox creates posts that share exclusive promotional codes. Their findings have shown that valuable offers, like buy-1-get-1-free or dicounts over 20%, have a higher likelihood of being shared. This helps the company to spread the word about their business.
To add a sense of urgency and improve audience engagement with your promotions, include clear calls to action and redemption details, like when the promotion ends.
4. Provide access to exclusive information.
Provide rewards for customers who are connected to your social media pages, and drive online sales by sharing exclusive information and deals with them.
Application: For Mother’s Day, PhotoBarn engaged in a 10-day Giveaway of PhotoBarn products on their page.
5. Be consistent and timely.
Your customers and audience will engage more with posts if the posts are related to current subjects, i.e events or holidays.
Consistency and timeliness are very important when replying to comments on your posts. The faster the response, the more likely it is that customers will engage in the future.
Tip: An inside look on upcoming product sales a couple of weeks prior to big sale events (such as Black Friday or Cyber Monday) can help drive up sales.
6. Plan an editorial calendar.
An editorial calendar can be used to stay in regular contact with customers and keep up with ideas about what to talk about each week/month.
Planning can be very helpful when it comes to your business. This type of calendar planning will not only help keep you consistent with your posts, but it will also ensure that the content you’re posting is well planned and interesting.
7. Schedule posts.
Scheduling your posts in advance can help you better manage your time and plan for upcoming holiday events and specials.
Find out when the majority of your customers are online by visiting your Page Insights and going to the Posts tab, then use this information to schdule your posts accordingly.
You can choose to manage your scheduled posts by going to the top of your Page and clicking “Edit Page,” then “Use Activity Log.”
8. Target your posts.
FaceBook allows you to target your audience for each post. To do this, click on the target icon at the bottom left corner of your Page’s sharing tool and select Add Targeting. This will allow you to target your post based on the audience you are trying to reach such as gender, relationship status, educational status, interests, age, location and language.
9. Incorporate link posts to drive people to your website.
Link posts are now larger and have a clickable area that helps drive people to your website. To try them, follow these steps;
- Go to your Page’s sharing tool, enter the offsite URL and hit enter.
- The title, description and image will be taken from your webpage, but you are still able to customize the text and image of the post.
- Again, Facebook has increased the size of the image for these posts, so you will want to choose an image that is compelling and will blend freely with the News Feed.
10. Review your posts’ performance.
Checking your Page Insights reguarly will help you to undertsand what in your posts is working. These insights can help you keep your posts relevant and engaging. This page will also help you to understand your customers and what type of content they are interested in.
About the Author: Grace Turner works at 60 Second Communications, a marketing communications firm working with top brands from around the globe.