Is content marketing more of an art or a science?

Well, at the 60 Second Marketer, we believe in the science of marketing. That means we believe in using tangible data and metrics to drive campaign strategies and optimization. But that doesn’t mean that we ignore the more artistic side of marketing, especially something as long-form as content marketing. This infographic from Kapost highlights both the artistic and scientific aspects of a successful content marketing campaign. By looking at this data, it could help you course correct or build the right team. Here are some of the highlights:

  • 90% of information transmitted to the brain is visual.
  • Companies with defined content processes see a 30% higher click-through-rate on average.
  • The artistic and scientific mindsets to content marketing are different, but they complement each other. Consider having at least 1 person of each disposition on your team as a decision-maker.
  • Become better at utilizing both perspectives by knowing your strengths, practicing the other mindset, keeping open lines of communication, and implementing the right tools.

Check out the full infographic below, and then click the social buttons to the left to share with your followers!