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If you’re like most marketers, you’re constantly looking for ways to optimize your email campaign results. So, we’re sharing this super helpful inforgraphic, created by Hubspot and MDM, with seven data-backed tips that can help you create first-rate email campaigns and boost your conversion rates.

In the infographic below, which has been created using data from the 2014 Science of Email Report, you’ll find information on the most popular email clients, and how email recipients read and filter your messages. You’ll also find out why they unsubscribe from your list.

So, check it out and be on your way to creating better email campaigns.

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