There’s a terrific story about A-1 Steak Sauce that all marketers should be familiar with. The story involves their brand manager, some new research, and a small change to their label.
In a new series on our podcast called Ask Jamie Turner, we uncover the mystery surrounding A-1 Steak Sauce and how they grew their sales and revenues. If you have a few minutes, check out the episode below — it only lasts a few minutes, but the story could change the course of your career forever.