Not long ago, I had the opportunity to sit down with Greg Hickman, the founder of Mobile Marketing Engine, which is a mobile marketing firm for retailers and other businesses. Greg has a ton of real world, front-line experience in how to use mobile to drive traffic to retail stores.
He started out in 2005 doing mobile for a variety of companies, and ultimately kicked into the big time at Cabela’s and other large retailers.
We cover a lot of ground in the interview, but here are a few nuggets to get you started:
- Tracking is a Challenge: If you’re an agency and you run a mobile marketing campaign, it’s often difficult to track the results of your campaign all the way down to the cash register. Greg has a point-of-view on this that he covers in this week’s podcast.
- Mobile Touches Many Aspects of the Company: Because mobile covers so many touchpionts, corporations need to create a cross-functional team that spans all aspects of the business. It’s a challenge to do in big companies, but a necessity nonetheless.
- Mobile Check-Out Experience: The mobile check-out experience is critical to the success of any mobile commerce site. There are nuances to that experience that are important whether you’re an e-commerce site or a regular retailer. Check out what Greg has to say about that in the podcast below.
Don’t miss our special segment from Ludwina Dautovic in Australia.
In addition to the information shared by Greg, we also have a special segment from Ludwina Dortovick who runs the SwitchedOn podcast out of Australia. Ludwina discusses a new technology that can help businesses of all sizes grow their sales and revenues. If you haven’t had a chance to check out Ludwina’s information-packed segments, click below — you won’t want to miss what she says in this episode of The Jamie Turner Show.
That’s all for now. Be sure to leave us a comment and review on iTunes or Stitcher. See you next time.
