You might be pretty good at social media marketing, but couldn’t you benefit from getting a bit stronger? Here are five tools that have been created to build your social media prowess.
1. Edgar
Strength Builder: Continually publish your evergreen content without being tied down.
For those who drained by constantly queuing evergreen content to share on, I give you Edgar.
With Edgar, you can build a library of posts bound for Facebook, Twitter, and LinkedIn. Upload your posts and tag them with one of Edgar’s preset categories (or you can create your own labels.)
This tagged evergreen content will then be sent based on the schedule you’ve created on Edgar.
What’s special about Edgar is once these tweets and posts go live, they go back to your library’s shelves and are automatically scheduled to be shared again. That’s right: you no longer have to re-create your content queue each week. Edgar takes care of this for you.
Don’t you feel stronger already?
2. Post Planner
Strength Builder: Curate the best content to increase Facebook engagement.
If you don’t have a ton of content to share on your social channels – or you don’t have content that will “wow” folks, you’ll want to give Post Planner a spin.
Post Planner’s “Viral Photo” feature curates top visuals in a variety of categories that you can share with your Facebook fans or Twitter followers.
With Post Planner’s “Top Content,” you can find trending stories by searching for keywords relevant to your business. Say you run a paddleboard excursion company. Simply type “paddleboard” in the search field to find new, relevant stories.
Viral Photo and Top Content give you content that already have a proven track record on Facebook and Twitter. By using content here, you ensure your chances of having your followers engage with your posts and tweets.
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Oktopost
Strength Builder: Build B2B social campaigns to convert leads.
If you’re a B2B trying to build your body mass with social media marketing, check out Oktopost.
Oktopost allows publishing on Facebook, LinkedIn, and Google+ focused on the following question: “How did my social content help my business?”
Each post and tweet is linked to an online goal-related campaign. The Oktopost dashboard allows you to track clicks, conversions, and money earned from each campaign.
The “Campaigns” and “Reports” features give you data so that you can determine which campaigns (or particular posts within campaigns) bring you the greatest business results.
4. Agorapulse
Strength Builder: Organize your social conversations with ease.
Agorapulse as created a tool for those scrambling to keep on top of conversations on Facebook, Twitter, and Instagram.
This tool offers a unified inbox per social account. (No more tabs upon tabs or noisy streams to wade through!) When you log into your Agorapulse dashboard, you can immediately see what brand mentions, comments, and private messages on each social channel need to be addressed.
Once you dig into your social inbox, you’ll find icons tagged to your more active users based on their “engaged,” “ambassador” or “influencer” status. These badges give you instant, qualified leads for future influencer campaign or at a minimum, a better sense of the people your brand is talking to.
You can also create custom tags to segment users by geographic location, competitor ally, Webinar attendee – whatever designation works for you and your business. Here’s an example of employees of a particular brick and mortar store.
Just like the social inbox, this is another feature Agorapulse has designed to keep you organized when it comes to the social users you interact with each day.
5. Schedugram
Strength Builder: Schedule Instagram posts for optimum engagement.
Like Agorapulse, Schedugram helps you manage your Instagram marketing. But Schedugram’s focus is on the scheduling of content to Instagram.
First of all, it integrates with the popular graphic design software Canva. Use Canva to create your Instagram image within the Schedugram platform. It already gives you a square with perfect pixels for Instagram! With this integration, there’s no more downloading and toggling between these two complementary platforms.
Once you’ve designed your image, use Schedugram to post the image or schedule it for a time better suited for likes, comments, and other desired actions.
Regardless of what social platform you regularly use, there’s a tool out there that can make you all the more efficient, relevant, and yes, stronger.
Which of these tools will make you strongest at social media marketing?
Lisa Kalner Williams is the founder of Sierra Tierra Marketing. Since 2009, she’s collaborated with businesses and agencies on meaningful social media marketing analysis and strategy. Her consulting work for clients has impacted over 1 million Facebook relationships. She currently writes about Instagram best practices for Agorapulse.