It’s no secret, email marketing has been in the arena for quite some time. Tons of online marketing professionals and business owners use this method to fire out qualified offers, promotions, or announcements. Although this tactic isn’t completely ineffective, recent mobile usage habits suggest that the times are changing.
Did you know almost 99% of all text message are opened? Compared this to email open rates, which hover around 20-30%, and it seems like text message marketing is a no brainer. The following infographic by SlickText examines the benefits of each marketing method, and which one packs a bigger punch. Although text marketing seems to take the win, never rely on one marketing method to save the day.
