Every modern business needs a website to attract new customers and keep the current ones loyal. On the other hand, entrepreneurs who run their business websites often neglect the tasks of the webmasters. When they ignore their webmasters, they hurt their business more than they think.
Websites represent businesses in the same way logos and other branding elements do. Websites are also platforms for sharing interesting content, starting marketing campaigns, and organizing loyalty programs.
Still, websites require regular care. If you neglect your company’s website, it will soon become outdated and unappealing to consumers.
This can drastically hurt your business because enterprises with outdated websites are often considered reckless and unreliable by consumers. So, apart from all the marketing benefits, websites also play a huge role in your improving company’s overall reputation.
Unfortunately, many entrepreneurs who are not professional webmasters have problems with running everyday webmaster tasks. Sometimes you will need to write an HTML or CSS code snippet, or you will need to make a bigger change on your CMS platform. If you have never done these things before, you can easily make a mistake and do more harm than good.
That’s why a reliable website support is very important for maintaining a successful business presentation.
In this article we are going to share some of the benefits, a good website support can bring you.
It helps you when you don’t have too much time for maintaining your website
Even if you don’t post any content for years, your website will still be online, and potential customers will be able to read the most important information about your company.
Many entrepreneurs don’t have enough time for maintaining their website on a daily basis, but there are several important things that need to be done for your website to be visible.
Renewing your domain name is one of them. If you forget to renew your domain name, somebody else can purchase it, build their website on that address and offer services that are competitive to yours. If you forget to renew your domain name, you can lose a lot of potential customers. A good webmaster will remind clients about the domain name and hosting expiration dates.
Website support teams provide updates and maintenance
If you want to see an old looking website, check out this amazing list of abandoned websites that still work. Some of these are business websites, such as Netscape or Zombo. Think about it, would you purchase a product or a service from the company that has a website that looks like it hasn’t been changed for 15 or 20 years? Of course not!
Websites need a lot of time to expire, but digital and tech trends change at a very fast pace. The Web and UX design trends and Google algorithms change on annual or even a monthly basis.
In addition to this, if you are running an old version of WordPress your website security might be at stake, and your website might be subjected to dangerous cyber-attacks that can lead to big data breaches. Website support constantly adds new and updated features to your hosting package and reminds you that you need to renew your CMS.
Website support helps you secure your website
So why should you invest in proven IT support services? Security is probably the most important reason for having a reliable website support. Many companies and individuals keep sensitive data on their servers. In the case of a data breach, they can lose this data, which can lead them to lawsuits or even bankruptcy.
Data breaches happen all the time. We hear about them in the news, only when a big company gets hit, but even the websites of small and medium sized enterprises and individuals are interesting to hackers. Website support notifies you whenever someone tries to breach to your server space. They can help you to protect your website and its data and to mitigate the consequences of a cyber-attack.
The dangers of data breaches. (Source: MarketingCharts.com)
Website support backs up your website
Every webmaster should back up their website on a regular basis. The best way to do this is after adding a new piece of content.
Even if you don’t backup your website and it goes down due to a cyber-attack or a dangerous malware, the website support usually runs backups for all website on their servers. This way, you can ask them to put it back up. Website support backups are being done at all times, even after hours, so in most cases, you won’t lose a single content piece.
These are just some of the reasons why having a professional website support is a good idea. Although most businesses have websites today, if you are not skilled at the most basic webmaster tasks, you should probably hire professionals to run your website, especially if it is a platform where your clients leave their private and payment information.
About the Author : Dan Miller is a payments officer with nearly ten years of experience in banking and international payments in the Australian banking sector. He has a masters degree in finance and banking. He is married and also a father of a beautiful little girl.