The chances are good that some of your competitors are ruthless business owners; they’d do everything they can to keep you from ripping their customers away from them like a schoolyard bully.

And when I say “everything,” I meant just that — everything.

Part of their definition of the word includes them creating damaging stories about your company that aren’t true, just to ruin your brand image.

Others would even go as far as hiring other people full-time just to create fake profiles on review sites, so they can leave negative — let alone, fake — reviews about your products or your company.

Considering how the consumers nowadays are into browsing the web for product or company reviews prior to purchasing anything, seeing countless negative reviews attached to your brand can be very damaging to your business.

And so the question becomes: “How are you supposed to monitor (and manage) your brand reputation on the internet?”

That’s where comes in.

What is SentiOne?

SentiOne is a powerful social listening tool that business owners can use to track their brand mentions (or their target keywords) all over the internet.

When it comes to reputation management and relationship building, SentiOne can do wonders for a business.

That’s not all there is to the online tool, I might add.

The platform also has several other features like email and push alerts, geolocation, competitor analysis, data and chart exports, dedicated account managers, and much more.

Now that you have an overview of the online tool, let’s dive deep into how the platform looks from the inside.

The SentiOne platform.

After SentiOne’s sign-up process, their users will immediately be taken to one of the platform’s starting pages where the users can create their projects and select what they’d like to monitor.

There are three options that they can choose from: Brand, Social Profiles, or Other.

Here’s how the page looks.

Since the “Brand” and the “Social Profiles” options are quite self-explanatory, we’ll go for the third option instead, which says “Other.”

For the most part, the users should go for the “Other” option if they’re just looking to track certain keywords.

Not necessarily brands or profiles, just keywords.

For the sake of this example, I’ll choose the phrase “Digital Marketing.”

After entering the keyword in their “Configure Project” page, you’ll immediately start seeing results auto-populating on their “Quick Preview” section.

At this point, you just need to click the “Next” button on the upper right part of the page so you can name your project.

After you save your project, you should be good to go.

Check out the kind of insights that you can get about your keyword/s from your project’s “Dashboard.”

With this much data about your target keyword/s, you’d have a solid grasp of how your keywords are performing or whether or not it’s even a good idea to target them to begin with.

You’d also be able to piece together the characteristics of your buyer persona.

You’ll know which sites they frequent on, how their gender distribution looks, and what their sentiments are about your keyword (do they find it positive, negative, or neutral), among other pertinent data.

Since we’ve already covered how your “Dashboard” looks, let’s look into the kind of mentions that your keywords are getting.

We do that by going to the “Mentions” section.

Here’s how the page looks.

As you can see, on the left side of the page, you’ll see several filters that you can use to get better results.

Configure these, and you’d be able to see who, where, and how your keywords are getting mentioned.

SentiOne also has other features like “Alerts.”

After clicking the “Alerts” menu, you’ll be taken to the page where you can setup the nitty gritty of your triggers, notifications, delivery methods (etc.).

Once you’ve set up your alerts, you’d automatically receive notifications from SentiOne if your alerts are triggered.

This means that you won’t be caught unaware by the mentions made about your keyword, brand, or social profile on the internet.

Since the notifications you’ll get from SentiOne are automatic, you won’t run into any I-haven’t-checked-the-mentions-lately problem.

When it comes to creating new users through SentiOne, you’ll be amazed at how painless the process is.

You just need to click the “User” menu, then start typing in the required fields.

To give your new user the right permissions, simply tick the toggle buttons accordingly.


When you look into the plethora of features that SentiOne has in its arsenal, you would think that the online tool will cost you an arm and a leg.

However, after looking at their pricing page, I was amazed at how the tool is actually quite affordable.

SentiOne has three pricing packages: Personal, Team, and Enterprise.

This is how their pricing plans would look when their users opt for a monthly payment arrangement:

  • Personal — 49 EUR net per month
  • Team — 149 EUR net per month
  • Enterprise — You’d have to contact them to get a customized quote.

Their pricing is more affordable when the users opt for an annual billing:

  • Personal — 39.20 EUR net per month
  • Team — 119.20 EUR net per month
  • Enterprise — You’d have to contact them to get a customized quote.


Seeing how SentiOne has a treasure trove of features that can help businesses with establishing their brands’ reputation and growing their sales through social listening (among other things), I’d have to give the platform a triple A rating.

In addition to the platform’s functions that we covered above, these are some of the other noteworthy tidbits of information about the platform:

They have the best sentiment analysis in the market. SentiOne’s proprietary algorithm that determines the author’s emotional attitude has a 73% sentiment accuracy. This is by far the best in the market.

Their team is in-house. This means that SentiOne’s technology is reliable, independent, flexible and customizable.

They have instant historical data. The platform allows its users to view their historical data even up to 3 years back in real-time.

Multi-Market Dashboards. When you opt for the Enterprise plan, you’d be able to gain access to data from up to 27 markets. This feature allows you to compare what your audience is saying from different markets, helping you come up with a more accurate perception of how your business is fairing on the internet.

What’s next?

What are your thoughts about the SentiOne social listening tool? Do you think it’s a good fit for your business?

Please share your ideas in the comments section below.