One generation moves on and the new comes up to take its place. This is the circle of life.
Currently, the generation that is coming up is the one known as the “millennials.” There has been plenty written about them, but they are still a species that some businesses are trying to wrap their heads around. Learning what appeals to them and what turns them off is a quest more pressing now than ever before.
Customer Relationship Management Is Essential
The business owner who wonders why CRM might matter at all to her business has a lot to learn. Many have the idea that as long as their prices are reasonable, customers will naturally want to purchase from them.
While that world may exist in academic textbooks, it does not apply in the real world.
In reality, customers want to buy from a company that both has fair prices and also makes a direct appeal to them. That’s to say, a customer wants to purchase from a company that treats them well. They need to feel that their wants and desires are taken care of. Like a romantic relationship, a business relationship requires work and effort put into it to make the most of it.
What Speaks to A Millennial Audience?
The millennial generation is not a single body of people that react the same way to things. There are members within that age group that have different likes and dislikes than their peers. However, by and large the age group has certain things that tend to work and certain things that do not.
Millennials like it when a company is up to date on their technology. They might even scoff at a company that is woefully behind. They want to see brands meeting them where they are on the Internet.
This means that a brand should invest some time and effort into discovering the latest trends on the Internet. They should try to figure out which websites are now seen as cool, and which have passed their prime.
Just by having a page on some of the websites that millennials care about, a company can show that they understand their audience. It is a sign of respect that they want to go where the millennials are to learn more about them. It is also great when a company connects to fans in this way. Personalizing things like this really says a lot about a company.
Freebies and Word Of Mouth Advertising
A company that really wants to get in good with millennials will consider doing some free giveaways. Everyone likes when they get something for free. Millennials in particular like to sample a product before they make a purchasing decision. Therefore, if you’re a company looking to capture a little bit of that market, perhaps you will consider giving away some product to millennials who may then use it and review it for others.
Just giving away a small amount of product can lead to a cascade of sales in the future. It just takes getting one big influencer in the millennial world to say that your product is great for many more to come knocking on your doors to buy more.
Think about this and perhaps invest in a round of giveaways online.