With so many advances in technology, we have witnessed huge changes in consumer shopping behavior recently. This has resulted in the creation of many new online businesses, but despite their proliferation, there is always going to be room for the traditional brick and mortar retailer.

All that said, the offline retailer should move with the times and utilize the likes of social media (Facebook, Pinterest, Twitter etc) to push their businesses forward. The guys at Storetraffic have broken things down for brick and mortar retailers for what they should focus on in relation to social media. Check the full details out below to learn more.