Branding is key to any business. Without it, your company doesn’t have a face to show its customers, and the customers that are persuaded to do business with you will easily forget you. Without a brand, you will find it hard to leave a mark on the market. Clients and customers just won’t be interested.
But just creating a brand for your small business won’t be enough. Once you have one in place, you need to continually review it to ensure that it is helping your company achieve your set goals and targets. Forgetting to nurture a brand is just one of the many mistakes that many small companies make when it comes to branding. Here are some others that you really need to stay away from.
Lots Of Inconsistency
These days, your business will be operating on multiple channels. For instance, you might be selling your products or services in a bricks and mortar store as well as an e-commerce platform on your website. Not only that, you’ll also need to use various social media platforms to promote your business. If your brand image isn’t promoted consistently across all platforms, consumers won’t develop the trust you’re looking for. That can be confusing, and some people might not realize that your social media platforms and website belong to the same business.
Not Putting Enough Cash Into Branding
There are lots of CEOs and entrepreneurs out there who try and get away with creating a brand on a budget. Unfortunately, that just isn’t possible. Sure, it’s possible to save some money, but if you are too frugal, you’ll ultimately feel the impact on your business.
If you don’t have any experience in this area, you should really think about hiring a branding agency, even if it’s just to get your ideas up and running. It’s also important that you pump some more cash into your branding if it ever fails to fulfill its purpose. After all, if one of your company laptops were broken, you’d pay good money to repair or replace it, right? You should have the same mentality when it comes to your branding.
Forgetting That Customer Service Is Also A Part Of It
Do you realize that customer service is part of your branding? If you find that you ever need to improve your branding, it could be worth figuring out a strategy that incorporates your customer service. For instance, if you find that your business has a bad reputation for its customer service, then people will instantly conjure up a bad image whenever they hear your business’s name. So, you’ll soon find that once you improve your customer service, your PR and branding will instantly be given a boost as well.
Not Checking On Your Competitors
Before you start to create a brand, you should do some market research to see what the current big trends are in branding and design. But it’s also important to do a little sneaky research to see what your competitors are up to as well. Take a look at their brands and how they use them. What do you like about them; what don’t you think works quite as well? You need to think about this carefully and use the points that you come up with for inspiration for your own brand.
Not Making A Plan B
Not everything you will do will always be perfect. In fact, in the world of business, you should expect to rack up quite a few failures along the way. But that’s fine since each of these failures will provide you with a learning curve to work your way up. If your first brand fails, it shouldn’t bother you because you should always have a Plan B up your sleeve. That way, if your first idea fails, you can hit the ground running with your second plan.
Above all else, you should keep your brand as simple as possible. If you make things way too complicated, then you could confuse and frustrate your customers. Don’t worry about things being overly simple, as you can always add to a brand at a later date if you need to.
Make your branding a success so your business can follow suit!