A successful marketing venture involves setting a number of goals. Two of the most important are to get noticed and make sure your product or service is wanted by more people than your competition. Even for talented professionals, standing out in a saturated market is difficult.

This article offers ideas for marketing a few specific professions, but also should serve to get anyone to think about innovative approaches.

Financial Professionals

Professionals who work in finance often market to both individuals and businesses. This requires a unique approach that must be able to relate to decision makers with different motivations. Even if a financial professional focused only on individuals, or businesses, the saturated job market requires creative marketing of their high-end credentials.

Networking is very important to establish a brand and gain customers. In fact for accountants, networking is almost as important as successfully passing their CPA exam courses and earning their license.

For business, it helps greatly if you can promote yourself as having substantial knowledge of their industry. If you focus on individuals, research the financial demographics of the communities you are targeting.

Regardless of who your customer is, there is an expectation of competence. This not only means ensuring those CPA review course discounts didn’t go to waste but having the know-how to handle the finances of a given industry. If you want to stand out, you need to be able to relate to them at a level other than just financial work.

Lawyer

You’ve seen the commercials and wondered why someone would hire the bombastic lawyer on television who tells the viewing audience that he will go after whoever has wronged his client. You probably glanced at the screen and then focused your attention elsewhere. But, what if you had just been in an accident or were wronged by a business?

If you were, this is exactly the style of marketing that makes this attorney stand out. Most attorneys are not able to buy ad time on television. Someone who wants to grow their practices could try targeting specific groups of people on social media.

What types of people hire lawyers in your area of practice? For example, are you a family law attorney? Your online ads can be marketed to appear on the feeds of those people in the age groups most likely to seek out an attorney for a divorce or child custody matter.

Chef

The popularity of food-related television programming and the foodie culture has led to boom times for all things related to cooking. Most notably, the proliferation of celebrity chefs. Short of getting a show on cable TV, how does a dedicated, hard-working chef, stand out in a sea of other chefs that are all looking to stand out.

It’s safe to say social media offers a number of opportunities for marketing. Consider innovative ways to attract customers in new ways. Define your sense of style and wrap that around your food.

Create a social media destination where people will want to be a part of your journey as a chef. Find a hook that ties in your culinary viewpoint to the community you live in. If you make outstanding BBQ in Texas but just take pictures of your BBQ ribs, you will miss out on potential customers and exposure for yourself.

Health Professionals

Professionals who work in health-related fields face unique challenges when it comes to marketing. There is a higher level of trust required to gain customer satisfaction. A well thought out marketing plan for healthcare professionals should capitalize on this expectation of trust. Customer testimonials are a way to demonstrate competence and superior customer service. Positive referrals can be a powerful marketing tool.

For example, a chiropractor may create helpful videos to post online. The videos cover topics that people frequently search for. A prospective customer watches the video and reads the positive testimonials. This makes it likely they will visit you, since your videos and marketing pop up on their social media feed on a regular basis.

Professionals benefit by utilizing both free and paid promotion services available online. Creating a plan that identifies how you want to be viewed by customers and how you will get your message across is key to finding success. The people that succeed will be the ones that best utilize technology, and creative marketing, to turn prospects into customers.