With the New Year upon us, now is the time to get your insurance agents out in the field and selling. Maybe you had a great marketing strategy last year, but it just didn’t yield the results that you truly desired. Or, maybe your marketing strategy completely failed. Whatever the situation is, you have come to the right place — below you’ll learn about some of the most effective insurance marketing strategies.

Take Advantage Of Video Content To Connect With Customers

Did you know that in 2014 Internet subscribers viewed over 46.6 billion videos in just one month? Just imagine, this was 3 years ago and the numbers have grown incredibly since then.

When you look at the numbers it really is no big surprise that a lot of companies are creating personalized videos to show a different side of their organization. You don’t have to create a video just to advertise your products and services, but you can introduce your sales team, present your offices, and show your customers how they can benefit from your services. If you want to take it a step further you can even create a quick video with customer testimonials.

Improve Your E-mail Subject Lines

How many times have you received an e-mail message with a subject heading that said compare auto insurance rates? CarInsuranceComparison.com has it down perfectly. Probably more times than you would like to mention, and you probably automatically marked the e-mail as spam or deleted it. Unfortunately, the sad truth is that no matter how good your content is if you don’t catch your customers’ attention with a good subject heading they are probably just going to discard that e-mail right away.

The subject line of an e-mail message is the first thing that customers see, and it is imperative to get it right the first time around because you might not get a second chance. Put together a creative team of agents and have them come up with catchy one-line e-mail subject headings that will surely grab your customer’s attention.

Keep A Close Eye On Online Reviews

As an insurance provider you probably already know that word-of-mouth makes the insurance world go around. However, what you might not realize is that word-of-mouth is actually evolving as technology grows. In fact, 88% of consumers are now checking online reviews and customer testimonials before buying any type of insurance.

One of the best ways to take advantage of these numbers is to have your satisfied customers go online and post reviews about the services you provided. Any satisfied or happy customer will be more than glad to go online and boast about the excellent services that your company provided.

Take Advantage Of Social Media Networking

Social media was a major hit in 2017 and its popularity will only continue to grow. Facebook alone has 1.49 billion users and that’s daily active users. It is entirely impossible to think that your posts will reach all of these people, but there are great ways to expand your reach. For instance, with Facebook Ads you can easily and quickly make sure that your posts are reaching your targeted audience. You will have to pay for these types of services, but it will be worth it in the long run since you are able to reach your desired audience constantly.