Do you know who makes up the largest group of consumers right now? The answer might really shock you – it’s actually millennials! This young generation that all came of age during the early part of the 21st century is now the biggest group of consumers out there, so it is absolutely crucial that every single business is doing what it can to try and attract these young customers.
Unfortunately, that isn’t always easy. That’s largely because the majority of CEOs and entrepreneurs are a lot older than the millennial generation and don’t understand what makes the younger folk buzz. As a result, they aren’t entirely sure how they should target their millennial marketing.
Think it’s time that you made some big improvements in your marketing so that you can catch the attention of millennials? Here are some great tips that can help you hit the mark.
Research Trends
Millennials are all about trends. They are just like magpies and silver – once they see a new trend, they will flock to it. So, it’s worth researching all the latest trends to see if you can include some of them in your marketing campaigns and strategies. If possible, you should try to stay one step ahead of the curve and jump aboard a trend before it becomes too popular. That way, your business will have a lot of hipster appeal!
Vary Your Content
For the past few years now, written content has been the king of online. Using blogs and other content marketing methods, many businesses have greatly increased their reach and customer base. However, written content looks like it is about to lose its crown to video content. It’s really worth teaming up with a company like Moving Bits Video Production who can help you produce compelling videos that will attract the attention of millennials. You should try to make them as shareable as possible too to try and increase the chance of them going viral!
Cover All Social Media Bases
Millennials are always online these days, and they are constantly checking their social media profiles. Lots of brands and companies have already clocked onto this and they are now working hard at targeting the younger generation on these platforms. At the very minimum, your business should have Facebook and Twitter profiles. If you sell aesthetically pleasing goods, then it’s also a good idea to get on Instagram as well. Don’t have much time to dedicate to tweeting and updating your posts? A social media manager can take care of all of that for you.
Collaborate With Millennials
There are lots of millennials who have managed to make a name for themselves through social media. These will have lots of followers and fans – plenty of people who you can push your business name onto! So, it’s worth collaborating with a popular millennial. You might be surprised at just how much new custom you will get if they mention your brand on their social media profiles!
Use all of these tips and you’ll soon be a firm favorite with millennials!