Making the right decision in marketing is not always easy. So, how do you come up with great ideas, which are not necessarily easy to come by? That’s where case studies can help.
Content plays a major role in any kind of digital marketing. Going with the right content that can reach the right people at the right moment is the key to success.
TOMS Shoes – Creating Stories and Building Them
TOM Shoes is a story about storytelling. The customer wants to know more about the company before being in any engagement with the products or services you would be offering.
Conveying the company’s message in an engaging way is the key to the success of a digital marketing ambition. The story you opt for should be such that customers relate with it. TOM Shoes conducts campaigns in which customers are asked to walk barefoot and spread the awareness about the children in economically backward countries. Effective use of social media goes a long way in promoting the awareness.
Mr.Vitamins – Showcase Your Knowledge
Well, you may not be presenting the best of the products that stand apart from the rest of the world. But, make it a point to share the knowledge you possess in your sphere of functioning.
At Mr. Vitamins, an e-commerce website based out of Australia, we learned that people respond best to this kind of digital marketing campaign. They offer you a wide range of healthcare products and nutritional supplements. Of course, they may not be the only company that achieves it. However, what they excel in is the kind of informative content that they present on their website. If you care enough for your healthy being, you will definitely be impressed with the knowledge base, and eventually opt for the products they offer.
Oreo – Talk About What Interests Your Customers
If you can catch the right pulse of what people have been thinking about, you are in for a great success as a digital marketer. Oreo can be a classic example in this case.
They take a few news stories that have been making headlines and present their Oreo based versions. You are talking about hot topics and people will instantly relate to it. The funny side added to the presentation makes it a best material for virality. Check out how you can incorporate the current headlines and anything happening around into your marketing. Choose the stories that would bring up the positivity in your products.
Coke – Customization In the Form Of Personalization
Do you have a product that you can get your customers personalize with? Then, follow what Coke did and give your customers a sense of belonging.
The case in point is Coke’s Share A Coke Campaign. This campaign used the most common names and put them on the sides of the bottle. So, you could buy Coke in a bottle that had your name. Isn’t that wonderful? It gives you as the customer a sense of ownership. They are not just the customers, but a part of it. Nestle went a step ahead with Maggie Noodles in India where it ran a competition and put the pics of the select Moms on the pack.
BBC- Interaction Is The Mantra
Engaging with the customers in a two way communication can work wonders for your digital marketing.
BBC allows their customers to engage in a mutually beneficial interaction of sorts. In fact, the consumers are always ready to build a relationship with the brands. If you are a company that is indulging into the delivery of content – such as news channels or print media – interaction can indeed prove to be mutually beneficial in building yourself as a trusted brand. Try to be rich in facts and statistics.
The Parting Thoughts
Well, that should have provided you a few ideas about how you can opt for some sort of inspirational content creation. Staying different is the right way to staying ahead of the competition. Look around you and take the best you can find from the several live examples around you.
This will go a long way in enhancing your analytical skills, and who knows, you may yourself turn into an inspiration case study for others to follow and feature in a similar post like this!