So you’ve got your fabulous new website. Congratulations! You’ve made sure it looks great on mobile devices, you’ve had your content professionally written and a photographer has taken some stunning photos that surely will make your site stand out from the crowd. So you’ve put it out there and you’re eagerly awaiting an influx of new enquiries. You constantly check your emails and wait for the phone to ring. But to no avail. What on earth is wrong?
You’re just not out there
The problem isn’t with your website, the problem is, no one can find it! Just telling people about your new site will reach a small handful, but you will need a much further reach than that. That’s where SEO comes in. SEO is all about making YOUR site come up when people are searching for the products or services you offer.
A good SEO consultant will be able to help you on the right track to much greater online exposure. In the past, there were dozens of rather shady ways to get some good results with the search engines, but those days are long gone and it’s for the better. Everyone wants genuine, quality content and reliable search results. Work spent on your website SEO is certainly time well spent, with results that will last for the lifetime of your website.
A good SEO consultant knows there is always something new to learn when it comes to SEO and so they will make good use of traffic statistics to fine tune your site even further. With an understanding of what terms people are searching for, how long they spend on your site and the route they take through your site, they will be able to determine areas that can be improved and ways to make the most of your website.
Small changes can bring big results
When it comes to SEO, the visible changes to your site may seem minimal. You may doubt their validity, wondering how on earth it will make any difference, but done well, some small changes can bring visitors flocking to your site in droves.