On Sunday morning, I’ll be interviewed by CNN to discuss which Super Bowl commercials will be the winners, and which spots will be the losers. It should be an interesting conversation.
If you’re up early, tune in — otherwise, I’ll share the CNN segment on the blog on Monday morning.
In the meantime, here are several of the spots that look like they’ll be winners this year. I collected some data on each spot to come up with a Like Ratio — a ratio that provides an indicator of which spots will be the big winners on Sunday. Check it out.
Amazon Alexa Wins Big
This year’s big winner is the spot for Amazon Alexa, which has everything going for it – a cameo from Jeff Bezos, a funny script, and tons of star power. This spot has an eye-popping Like Ratio of 24.2 and is going to be the big winner on Sunday.
M&M’s Tickles the Funny Bone
Whoever came up with the M&M’s characters is a genius. They’re the characters that keep going, and going, and going. (Yes, ad nerds, that’s a cross-reference to the Energizer Bunny spots.)
The M&M’s spot has a Like Ratio of 9.6, which is very high.
Budweiser Tugs at the Heart Strings
Not all great spots evoke laughter. This touching spot from Budweiser is uplifting and inspiring – something the country needs more of these days. The Like Ratio here is 4.6
Michelob Ultra Scores Big with Chris Pratt
Chris Pratt stars in this very funny spot for Michelob Ultra. Any spot that pokes a little fun at a mega-star is a winner, in my book. The Like Ratio isn’t as high as I would expect – just 2.4 – but the comments show that Chris has a very loyal and strong following.
What Are Your Favorite Spots?
Interested in seeing more pre-released spots for this year’s Super Bowl? Visit this page and you’ll be able to click through to your favorite spot (see link underneath the images).
In the meantime, let me know your favorite spots. Which brands will be the big winners this year? And is a Super Bowl spot worth $5.5 million?
About the Author: Jamie Turner is an internationally recognized author, speaker, and CEO who speaks about business, digital media, and leadership at events, conferences, and corporations around the globe. He has been profiled in one of the world’s best selling marketing textbooks, is the author of several business books, and can be seen regularly on network TV news. He can be reached at +1-678-313-3472 or via email at Jamie.Turner@SIXTY.Company.