Should a digital marketer feel overstressed when the efficiency of a thoroughly prepared email campaign appears much lower than expected? Do the mediocre results imply making more efforts? Is there a reliable indicator capable of determining what every marketer should undertake in order to boost both conversion and retention?

All those questions reflect not an idle problem facing the brands and organizations whose marketing efforts have seemingly reached the limit. When all available marketing approaches are tried without any significant growth of sales, the marketers start feeling disappointed while the top management keeps requiring further improvement of the marketing efficiency. No magic can be of any help since the contemporary business believes in competition rather than in sorcery.

A “secret marketing weapon” is available, nevertheless. This tool is created on the basis of both an advanced software technology and a deep knowledge of bulk sending processes. The following explains why this tool is so effective, how it works, and what features let marketers feel happier in the execution of their routines.

Frightening Stats Reflect No Diagnosis

The brave reports of various well-doing marketers regarding their successful strategies constitute only a half of truth. Another half consists of the negative experiences both the marketers and their customers have, unfortunately. For example, 83% of consumers describe their experience with regard to the social media marketing as negative.

What about the email marketing bringing a record ROI to brands? Despite the unbeatable leadership emails possess as a marketing channel, only 8% of companies have their in-house email marketing divisions. Only 41% of companies use their email system’s functionality at more than half power. How odd it may sound in the present era of mobility, only 11% of emails are optimized for the mobile gadgets. Such discouraging signals reflect some confusion among marketers rather than a fatal diagnosis for the entire digital marketing. What if a significant part of the marketers is just lacking a specially-designed synergetic toolkit for their activity?

The Principle Behind The Marketing Tool

Synergy, all-in-one, multi-channel, universal, as well as many other semantically similar words can describe the main operating principle of the desirable marketing system. Why is it so? Because of the cumulative effect such a system should provide. It implies the broadest possible outreach achieved through all available digital marketing channels. Emails, SMS, and web push notifications all should work simultaneously in the system to cover the contemporary consumers whose social connections are barely limited to a single communication channel. We are living in the digital era of hyper socialization, right?

Alexander the Great Has Nothing to do With Marketing

Of course, several separate standalone systems dedicated to every marketing channel each can be applied to a holistic marketing strategy. In fact, this is just the infamous method many marketers have to use today. However, the poor compatibility issue makes such an approach excessively time- and effort-consuming for the marketers.

Alexander the Great was rumored to be able to perform different operations with both his hands simultaneously. Even the contemporary genetic engineering can hardly provide us with such capabilities for mass adoption. But why? If all communication channels are based on one or another software technology nowadays, a universal marketing solution ought to fight fire with fire. Namely, a specific software which is created by marketers for marketers can offer the workflows able to outperform even the capabilities of Alexander the Great.

Desktop, Mobile, or Web?

Despite the present hype of the mobile applications still dominating in the modern software discourse, the type of marketing software should be chosen on the basis of some specific considerations. The full-fledged multi-channel platform can hardly imply some marketing campaigns created on the fly. That’s why an ability to access the features of such a platform via gadgets is important but not too crucial, nevertheless.

On the other hand, even a cross-platform desktop application sticks marketers to computers without a possibility to perform some urgent actions through mobile devices if necessary. Once we are looking for a universal system providing marketers with a maximum flexibility, a web-based application seems to be the proper solution in such a case. Hence, two fundamental characteristics of the marketing wonder weapon are determined: it should cover all communication channels being accessible through the internet at the same time.

Features Differ, But They Matter

A universal complex system should provide marketers with a set of features that are specified as “must-have” in digital marketing. However, it is hardly reasonable to overload the system with all available features ever because the system’s efficiency depends directly on its usability. But who can determine what features are to be selected for the system? Nobody but the marketers know what works best in the realm of digital marketing. Thus, a special attention should be paid to whom initiates and provides a supervision when one or another marketing platform is developed. The common logic suggests that a professional can benefit a lot just from the well-tested tool shared by the other professionals. Especially when this is a self-made instrument created in accordance with a broad practical experience. No redundant feature is available in such a system as well as any “must-have” one is missed. This is the best balance each true professional can recognize. If not, keep reading.

What this tool can do:

• Since the majority of marketers are rarely left to themselves in their activity, the system should be integratable with the existing CRM and CMS systems of the companies the marketers work for. Why spawn multiple separate software?
• Conversion is the main indicator determining how well the marketers do their work. Hence, the continuously keeping track of conversions along with the users who achieved them is the important feature for the marketers’ self-improvement.
• The target audiences may significantly vary. Their behavior can trigger different events. The numerous events imply different marketing campaigns. Hence, the marketers should be able to predetermine some variables enabling the system properly react to what the audiences do. Such a flexibility implies data filters. And this feature is must-have.
• The efficiency of any marketing campaign is questionable unless it is highly personalized. The feature reflecting which campaigns cover every single user can provide a marketer with a valuable insight with regard to a strategy applicable for the users in each case.
• The effective analytics imply an ability to grasp the holistic picture of everything happening in the marketing workflows. How to achieve it without visualization? That’s why the detailed visual statistics must be available in the advanced marketing platform.

Let’s Name the Hero: Automation 360

To summarize all of the foregoing, not too many automated marketing software are available to choose for the marketers today. Moreover, the only professional system created by marketers for marketers is worth mentioning – Automation 360 from the bulk sending platform SendPulse. They have created the system in order to facilitate their own marketing activity first of all.

Their many-year practice in digital marketing helped them to provide the Automation 360 system with the features and capabilities most relevant to what professionals expect from the marketing performance boosters. After Automation 360 proved its efficiency for the in-house workflows of SendPulse, they decided to share such a marketing wonder weapon with the broad marketers’ audience. Since SendPulse is a team of the practicing marketers, they keep refining Automation 360 in order to make the system even more effective, deadly effective.

Conclusion

The truly dedicated marketers whose vision implies the continuous self-improvement can heave a sigh of relief. Their search for the universal software capable of boosting their digital marketing performance seems over. Their colleagues – a team of professional marketers from the bulk sending platform SendPulse have created a marketing wonder weapon in the form of the Automation 360 system. The web-based solution developed by marketers for marketers offers a thoroughly considered set of capabilities able to transform any marketing workflow into the extremely effective, highly-automated, and flexible practice. Forget about stress, leave ineffective marketing routines, integrate Automation 360 in your in-house CRM, and keep winning all the contemporary market battles!