When you first thing about going into business for yourself and launching your own company, you may be focused on two main things. The first is always going to be the product or service itself because you’ll always want to make sure that you’ve got an idea that will work. The second is marketing. Because you know that you need to be able to sell both your company and your product or service for it to succeed.
But one thing that often gets overlooked, even though it feeds into both areas, is your branding. However, it’s important that your branding does actually get some time and attention, because it has the power to transform you from a rookie startup to a big player. So let’s take a look at the attributes you need to do that.
First up, you’re always going to need to set some brand values. This is going to be like the core of your business. These values will feed into your overall business goals and vision. They also set the tone for the rest of the branding that you’re going to create. You should find that all of your business activity feeds into these values. So set them well. Think about the words that represent your business, or the attributes that make you who you are. When you’ve set them, you can then move onto the other areas.
Then we have the physical branding, which is something that many of us tend to see as branding alone, but it’s often just the tip of the iceberg. But at the same time, if you want to create a strong brand, you will need to make sure that you get this right. Choose your colors, your fonts, and your imagery well. Because this will then start to represent your company and everything that you’re about.
Another thing that people tend to associate with branding is your logo. And while it is an integral part, again, it’s the tip of the iceberg. Your brand attributes will want to feed into this. And pick your logo well. Because hopefully, it’s going to be something that represents your business and allows you to hook customers as you grow.
But that’s not all. A huge part of branding is making sure that it’s all joined up. Without consistent branding, you won’t get the right impact. So it’s important that you can integrate your branding, your messages, and your goals across everything that you do. When you do, you’ll find that it strengthens your marketing or business activity overall.
Finally, there’s also your image to think about. This is something that your customers conjure in their minds about you, but you can manage your brand to harness it as well as you’d like. Working with an experienced reputation management team is what you need to do here. That way, you’ll be able to manage your band, control how your consumers see you, and get the best results with your branding overall.