One of the questions people looking to market their sites ask is how to get backlinks to their sites without risking getting flagged by search engines. There are many white hat linking strategies that you can use that will help your site to climb up on search results and get more traffic. To help you come up with links that will drive meaningful link juice to your site, here are some of the linking strategies you should try out.

Guest blogging

Guest blogging is a powerful way to get links back to your site. You simply write a blog post then get it published on another blog that is related to your industry. Once published, you can add a link to your site within the blog or in the author description area. Guest blogging does not pose the risk of you attracting penalties like would be the case with strategies like blog commenting, which is viewed as spamming in many cases. This SEO linking strategy uses actual research to show how you can improve rankings using guest posting.

Social networking sites

Social sites have grown into communities and from them you can get social signals, which is one of the factors that search engines like Google consider when evaluating your site for ranking. Create profile pages for your site on Twitter, Facebook, and other social sites and makes sure to include a link to the site in the description. Promote the page with sharing interesting information to gain followers then let them share content published through your site. This will give you natural backlinks that are good for SEO. You could also get a good amount of traffic to your site from social sites.

Get reviewed

Contact popular bloggers in your niche and negotiate for them to review your business. You can send them your products so they can have a good idea about what you deal in. If your product is a service as a service platform, you can create free accounts for the bloggers and let them use the service for free to learn about how it works. With several reviews you will get powerful links that will inject good SEO to your site to improve rankings.

Wikipedia Articles

Editing Wikipedia articles is also a way to get backlinks to your site. For this you need to look for pages that have provided information but lack sufficient external links to reference the subject. You can create these links and add one to your site, but be careful as Wikipedia is critical about spamming links. Check their guidelines to ensure you add the links naturally and avoid their removal. Wikipedia backlinks will help boost SEO and add authority to your site as it is referenced as a trusted source of information on the subject on the article.

If you are looking to build a backlink profile for your site, you need to try out one of the many available methods that will work to improve the SEO performance of the site. Guest blogging is one of the methods you can use to get links, and this requires that you write a high-quality article then contact several sites to see if they will allow you to share the guest post through their platform.