Digital marketing might be the absolute most important aspect of running a modern startup. Let’s be honest, no matter what business you run, you’re going to need to market and promote your brand, and this is much easier to do via online marketing than offline. You have a lot of choices, and you can reach many more people all across the world as a result. The only way to enjoy a successful and flourishing business is to ensure that you make full use of digital marketing

If you are serious about promoting your business in the best possible fashion, it’s important to understand how best to utilize digital marketing as much as possible. There are plenty of different methods of digital marketing that can be used. We know all about the basics like email and website content, but there are also much more that have come about in recent times as well. And these are essential for using to promote your business, but first, it’s time to take a look at the evolution of digital marketing, and how it has affected the business world.

Since the internet first exploded onto the scene, digital marketing has been at the forefront. It began with formats such as email marketing, and old school search engines like Yahoo!, and, eventually, Google. Back then, digital marketing was much more basic because businesses were still learning how it all worked, not to mention the fact that they still favored offline marketing techniques.

We then saw the emergence of online e-commerce sites like Amazon and eBay, and these sites allowed businesses to advertise and sell their products direct to customers online. E-commerce was the start of the way in which digital marketing would evolve; that combination of selling and promoting in one was inspired. This was also used by a lot of companies through their personal business websites as well.

By the turn of the century, smaller search engines had been eradicated, and only the big ones remained. Businesses began embracing the idea of SEO and content marketing, using search engines to boost business traffic. As the internet grew, so business marketing online grew, and when social media arrived things exploded! Twitter, Facebook, and Instagram were just some of the sites that grew in stature, and companies began using these sites as platforms for advertising their businesses.

These days social media presence is key for any modern brand wanting to promote themselves, but mobile marketing has also had a profound impact. This has utilized the growth of smartphones and ensured that customers can access businesses even when they are on the move. If you are a business owner you will most likely understand the importance of mobile marketing, and the role it plays in the business. Customers can connect to a brand at any time of day or night, and can even make purchases using their phones these days as well. So it’s essential to make full use of mobile marketing within any brand.

So what of the future? Well, it seems pretty clear that digital marketing will play an even bigger role in the future, and there are so many things that could contribute to this. Indeed, 31% of marketers in the USA believe that robots will play a role in digital marketing in the next 30 years. It remains to be seen how much of a change this will cause for the world of business, and how companies will need to evolve their digital marketing in the future. Online marketing is at the forefront of the business world, this is unavoidable. But, the best thing to do is look at how you can utilize what is available to improve your brand and help it grow.