The world of SEO often seems mysterious, with those who specialize in it appearing to understand a secret code that unlocks the power of Google. Business owners spend countless dollars trying to master this portion of the digital marketing puzzle, investing in costly SEO tools and experienced professionals to increase their search engine results. But what if better SEO didn’t have to be such a brain teaser?
Luckily, it doesn’t!
That’s because there are a myriad of SEO tricks and marketing tools to pull from, if you happen to know what they are. These tricks will make your life easier as a business owner and allow you to pad your pockets with the money you save.
Did that last part capture your attention? We thought it might. And we don’t blame you! Running a business is all about expediency. You want to make the most money you possibly can while still delivering quality products or services to your customers and solidifying your position as a long-lasting solution in your industry.
So, ready for our most exclusive SEO tricks of the trade? Let’s get started!
Highly Readable URL’s
One of the most beneficial and relied upon SEO tricks is to make website URLs easily understood and distinguishable to human beings. Why? Because Google now considers advanced user data when determining how to rank sites more than it ever has before. The more numbers, symbols, and incoherent phrasing your URL uses, the less likely it is that internet users will trust your link and interact with it. Thus, the more inclined Google will be to rank your site lower in its results.
However! If your URLs follow a consistent structure, use well-researched keywords, and avoid using URL parameters, Google will respond more favorably. This is a great, easy-to-implement SEO strategy that will begin to produce results in a short time frame. A winning situation for any business!
Businesses that have frequent positive comments from credible online profiles receive much more reinforcement from Google. These comments serve as proof to Google that your client base approves of how you are conducting business, giving you more credibility and improving your rankings.
What does this mean for you, the business owner? It means that putting effort into encouraging your customers to leave online comments and reviews is a worthwhile strategy.
If you aren’t sure what action you can take to increase the number of comments and online reviews you receive, Superb Digital wrote an extremely informative step-by-step guide to getting Google reviews that every entrepreneur should read.
Precise Page URL’s
With more businesses implementing SEO best practices than at any other point in time, entrepreneurs must ensure that they are as lean and accurate with their on page SEO as possible. Room for error is now minimal, since multiple businesses are now competing in almost every online advertising space.
One of the most effective and fundamental ways to outrank your competition is to optimize your website page URLs as thoroughly as possible. How do you do this? There are a few different factors to consider when writing your page title. But in most cases, you want to ensure that you are meeting the following criteria:
- Your page URL is 50-60 characters in length
- Your keywords should appear as close to the start of the URL as possible
- Your page title follows a headline format
- Words in your page URL are separated by hyphens (NOT underscores!)
- Your page URL does not contain any capital letters
- Your page URL contains as few folders as possible
Supercharging Your Site (With WP Fastest Cache)
It’s a well-known fact that people (especially internet users) don’t have the patience they once did. The mere thought of waiting longer than five seconds for a website to load is enough to send many web addicts into a panic! So it only makes sense that Google favors websites that load quickly and perform at optimum speeds.
This can be a bit of a pain in the neck, since the more information, content, and functions your site is loaded down with, the more difficult it will be to keep everything running at top speed.
That’s where WP Fastest Cache comes in! This WordPress caching plugin creates static HTML files and saves them in your web cache. This enables internet users to view a page on your website without your site having to reload all your PHP scripts, making the end experience faster and more seamless for your visitors.
An added bonus? WP Fastest Cache is considered to be the easiest caching plugin to install, requiring no modifications or coding once added to your site. A simple and worthwhile SEO trick for any business owner!
Staying Ahead of Your Competitors
SpyFu is highly regarded among SEO experts for its extensive free features. Unlike many other SEO tools, SpyFu offers extreme value to customers – without having to pay a high premium per month!
Essentially, SpyFu allows you to type in the URL of any competitor you may have, and see every place they’ve ever shown up on Google. (No, we’re not exaggerating!)
You can see all of your competitors organic rankings, every Google advertisement they’ve ran, and how much they’ve spent to promote those ads. But perhaps the most valuable thing that SpyFu can do is analyze all of your competitors’ AdWords bidding history and recommend the most profitable keywords you’re not already buying. That’s right… never wonder which keywords you should pursue again! You’ll be armed with detailed data that shows you where the greatest opportunities are.
With this list of best SEO tips by your side, you’ll be ready to run the rankings show. You’ll see an increase in non-branded keyword traffic, conversions rates, and quality leads.
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About the Author: Claire O’Brien is the Marketing Manager at Design Wizard. Claire has more than 10 years experience in content creation including visual content, digital marketing, email marketing, social media and advertising. She has an avid interest in all things digital and software related.