If you are running a small or medium-sized online business and would like to save time and money on updating your listings and reaching out to customers, there are several ways you can save time and money at the same time. While you might need guidance and advice from an online marketing professional to create a marketing campaign, you can automate the processes and measure the results without having to monitor your online promotions manually. Find some software recommendations below.

Buffer

Buffer is a great little software that offers free and paid options as well. If you are looking to take your digital marketing to the next level, you should sign up to the site and connect your social media accounts. On the free version, there are limits of how many accounts you can connect and how many posts you can schedule ahead, but if you upgrade for just a few dollars a month, you will be able to add different account managers and schedule up to a month ahead. Buffer also provides you with insights into each post: how many likes, retweets, or shares they got.

WordPress

In case you don’t want to pay a web designer to create your website or landing pages, WordPress will offer you plenty of free templates and landing page plugins that will help you maximize your conversions. Whether you are looking for impressive popups or a countdown on your landing page, a video intro, or a slider design, you can create it in just a few minutes if you learn the ins and outs of WordPress.

Google Analytics

Companies on a shoestring digital marketing budget should take advantage of this great free tool made available by Google. It allows conversion tracking, split testing, and provides easy-to-understand reports on user behavior. You can find out where your main visitors enter and leave your site, and which pages, versions, or headlines convert the best. Moreover, you can even view the demographic data of your visitors and find out what software and platform they use.

SurveyMonkey

To keep an eye on your customers’ opinion and collect feedback that you can display on your website and social media pages, you can use the free version of SurveyMonkey. This platform will allow you to design a simple survey and distribute it through email, web link, or social media. You will get a graphic representation of the information received, and a transcript of the free text answers. If you are just starting off and would like to build your reputation or improve your offer based on user feedback, you should try SurveyMonkey for free.

Canva

If you don’t want to pay a designer to create your online leaflets, emails, or Facebook banners, you can take advantage of the great designs and templates available on Canva. The free version has some restrictions, but you can always upgrade to get access to even more layouts and graphics. Digital marketing should make use of graphics, text, and infographics, and Canva allows you to combine them in the most impressive way.

Hotjar

Not everyone is an expert in search engine optimization and testing, and you don’t even have to be. If you use Hotjar, you can measure your email marketing results, as well as your website visitors’ behavior. You will get access to visitor click maps, recordings, and find out which parts of your site are getting the most attention. This will help you review your heatmaps and place the most important information in front of their eyes.

Simply Measured

To get even more analytics, and measure your social media engagement, you can sign up for Simply Measured. You will not only get Twitter follower reports, but also content analysis on Facebook, so you know exactly what makes your customers tick and click to find out more, and which disengages them and makes you leave. One of the most powerful elements of this software is Facebook competitive analysis. While your business page has a competition monitoring feature already, you can find out even more about your main rivals through Simply Measured.

SumAllReports

Those who would like to improve their social media profile and presence can take advantage of this great tool. SumAllReports can automate your social media and give you an insight into your Twitter, Facebook Business, and other account pages. You will not only see the number of likes, follows, but also the retweets, mentions, and engagement. This software will give you all the information you need to identify your target customer and effectively market to them.

Crowdfire

In case you have already built a follower base on Twitter, and have great content you would like to share, you will be able to take advantage of Crowdfire, allowing you to manage your profile remotely and try different tools that will improve your corporate image, such as unfollowing people who are not relevant to your business, or filtering and grouping your followers, so you can tailor your marketing messages to their needs.

Peek

If you would like to understand users on your site and get to know where your visitors are coming from, which actions they perform, what type of content is the most popular, and what converts the most, Peek is a great platform to use. You can use this online software for several different purposes: to carry out A/B testing, to measure conversion rates on different pages, and to get a real person to give you feedback on how user-friendly your site is.

Starting off alone online can be an overwhelming experience. If you are not a trained search engine optimization expert or a web designer, you might want to try these productivity tools available for free to save time and money. You can automate your social media posting, content creation, and even your web design. Instead of spending long months trying to master analytics, social media analysis, and graphic design, you can take advantage of the latest online marketing developments and finally take the guesswork out of your digital campaigns.