Instagram is becoming one of the most popular social media networks. Nowadays, people use it for almost everything, no matter if it is for personal or professional use. If sharing pictures, short movies and communicating with people from all over the world on Instagram are the best ways to show others what you are proud of, entrepreneurs have started to see this social network as a good and cheap marketing mean.
In the idea of building a strong brand, over 8 million business accounts have been registered on Instagram. If the main idea behind uploading over 80 million photos would be to buy Instagram likes, a large audience from both business and private sector could see your posts and hit the heart button.
However, if you want to increase your business’ audience, there are some tips you could consider. If you use them, you will get the best results very fast.
- Create a Business profile on Instagram
A Business profile has more options that can make your business a lot more visible. For example, you can connect it to your website, your followers can get in touch with you through the Contact button, you can access Analytics and see your profile’s progress and more. Also, you can publish adds without worrying about Facebook tools. - Make sure that your Instagram advertising strategy is clear and accessible to the majority of users
Instagram advertising allows you to target your Facebook audience. Also, you can manage the ads directly from your Facebook ad manager. The price can be lower, you can use both images and videos and your commercials are far more visible. - You have the opportunity to develop partnerships with targeted influencers
- With Instagram ads, you can even cross-promote on other social media channels
- This type of marketing gives you the possibility to notice how and if you reach the right metrics.
This means – the growth rate for your followers, the engagement rate (share, likes, comments) or the number of clicks on the URL. - Try to build a strategy around Hashtags.
You can use specific Hashtags like the ones for a certain brand or campaign. - Your Business”Biography” can make a difference.
Add a profile photo, username and name, some info about the business, your website and Call-to-Action buttons. - It is important to have a good Instagram content strategy, so focus describing your products as good as possible and, at the same time, on creating content in advance.
- You can turn your Instagram account into a sales channel if you are active on a regular basis, show more than your products’ pictures and use footages of real people who are currently using them.
- It is important to create a strong Instagram community around your business. You can do that by running contests, creating your Instagram stories and constantly communicating with your users.