The business of building, whether it is homes, roads, offices, or anything in-between is a huge economy with many successful players that are big and small. Building your brand in construction is nearly as important as the structures a company is putting up every day. Nowadays building has become so cutting edge with technology and public with high standards for energy use and materials that companies need to put their best foot forward with marketing and PR with every project they complete.

Whether in pursuit of more environmentally friendly structures, more cost-effective housing, or city development projects these builders need websites, offices, and billboards to create a local brand and visibility. Marketing awareness of your brand, especially all over high-end projects that are underway is a strategic way to be seen and create trust with potential customers like a family developing a new lot of land, a politician who may have input on civil engineering projects, or commercial developers taking on big projects constantly.

Engineering and construction professionals also find themselves in marketing classes or working on advertising for their business. This is true whether you’re pursuing a Masters in Architecture or have your heart set on operating a handyman shop around your local town. Here are some highlights of marketing tactics in building:

Green Building For PR

The sheer usage of raw materials in building and the generally “unclean” public view of large construction equipment has led several companies to re-brand as eco-friendly builders. Buyers, developers, and locals are all interested in their communities being filled with sustainable construction and architecture with minimal or no waste. Green building movement keeps materials used in building out of landfills. It allows the building to reduce the impact on ecosystem through the management of energy.

Green buildings and zero-waste homes are pretty much the only things being built in new construction. It’s a way to appease the public while creating something sustainable and lasting for any buyer, user, or local community.

Using Intelligence In Building Components

Using prefab components to save your customers and communities money is cost effective and faster than old construction techniques. It has an added advantage in creating less building waste. However, using prefab components in large commercial sites can be challenging to coordinate. IoT is a solution to this problem. An individual prefabricated part is tracked using RFID sensors throughout a supply chain.

Promoting a company’s dedication to smarter operations for saving money, materials, and time is not only good for business but also marketing. Promoting your projects as green, smart, and efficient is a way to earn more favor for future projects of any scale.

Building Information Modeling

Building Information Modeling provides intelligence in 3D, a model of a building. All systems of a building structure and designed and constructed such that all alterations in a set of plans can be updated simultaneously in all subsequent procedures. Smart constructions projects use BIM. 3D printing is making design accurate and life simple to designers. 3D printing makes cutting edges almost infinite.

Once construction is done and is running smoothly, data from the IoT are fed into BIM. One can use this data to design temperature trends, patterns of energy usage and people walking throughout the building. The ability to show all of this and use it in tandem with customers provides great clarity for anyone waiting for the work to be done and a level of customer service and engagement which could never be done with paper blueprints and phone calls.

Time Management

Any delays in a construction site can be costly. IoT technology combined with cloud infrastructure is used to monitor heavy equipment as well as processes in general. Heavy building materials are fitted with sensors that remotely monitor critical indications of maintenance such as excessive vibrations and temperature changes. Any abnormal fluctuations are detected early and alert trigger maintenance employees to work on it promptly. Early detection saves money, time and unnecessary delays in site.

Designers, realtors, and architects have begun to use drones to get individuals into interior space before construction begins. The crew will take a drone and capture real life camera for people to have a view. This image data is used in renderings projects by giving clients an accurate picture of how the whole building will look like after construction.

Sustainability is a major thread in a discussion about the internet of things. Real-time use of this innovation will drastically cut down waste and pollution. Efficiency standpoint helps control electricity infrastructure in building thus utilization of energy. Thinking of using this exciting advancement in your next building? The buildings of the future will have more significant improvements and will produce products that are more interesting and useful ranging from digital rendering to 3D drawing.