It seems like yesterday when the phrase “There’s an app for that” first starting being quoted, and in only a few short years, it’s entirely correct! There is an app for just about everything, and the market is highly saturated. It can be challenging to stand out amongst competitors, but with some smart marketing strategies, your future customers will choose you above the rest with ease.

Testimonials

You can push advertisements on every traditional marketing space and social media platform with zero traction. Word of mouth marketing is still one of the most credible marketing outlets that consumers trust when it comes to selecting a product. That’s where testimonials come in to play.

If your website doesn’t have strong customer testimonials front and center in your marketing strategy, you risk falling into the “maybe” pile. For example, if you’ve created a strong energy broker platform, make sure you have quotes directly from your customer talking about how much money it saves them, the amount of time they can focus on other areas of their business, and anything else that will benefit a prospective customer.

Use Video

Speaking of client testimonials, what better place than to create a promotional video for your software or web application that features current customers praising your product. It’s one thing to read a testimonial, but a stronger impact can be made by seeing someone talk about it.

Too much text on a webpage or marketing advertisement can be overwhelming to prospective customers, but many will watch a short video that houses the same message. Also, video content helps keep your website cleaner looking so visitors won’t get lost in a ton of text. The key is to make sure your videos stay on point and have short titles, so viewers know exactly what they are about to view.

Videos can also show exactly how the tool performs to save your customers time and money. Once you have the customer, building a platform to house video tutorials, troubleshooting videos, and showing off new features is one way to continue marketing your product’s effectiveness and create stronger retention in your customer base.

Influencer and Trials

Let’s talk about word-of-mouth marketing again. When it comes to social media marketing, influencers are powerful resources to help launch your software or web application to the next level. Spend time researching influencers to see who best fits your brand and who will use your product to help reach their followers.

Introductory free trials are a risk-free way for prospective customers to test out the product and fall in love with it for themselves. Through industry research, you can determine the best trial period for your product and which features you’ll restrict to leave trial users wanting more. The right trial strategy can see over 10% of your trial uses converting to paid customers.

An alternative to the free trial is an extended discounted trial. It’s become popular with many health and fitness apps. Trials users can purchase the app for a discounted price with some limited functionality until they decide to pay full price for the product. Choose an extended trial period that allows users to see actual results from using your product and its features, so they’ll want to continue using it.