Blockchain technology is revolutionizing many industries. By design, blockchain distributes digital information without copying it, meaning it can never be deleted, but rather shared. Despite the fact that Blockchain was originally designed as the backbone for Bitcoin, its uses are becoming more intuitive with every click of the clock. Digital marketing, in particular, has been affected by blockchain in a number of ways. Here are some ways how blockchain affects digital marketing.

1. It has changed how our data is collected

Assuming you’re the modern kind of internet user, you’re most probably aware of online privacy breach issues that large companies go through today, especially when it comes to social media. As a matter of fact, this problem actually extends further than just one social media site. Blockchain technology, however, has the power to change this, as the decentralization of data means that it’s not the website that has your data anymore, but rather you determine how much of your data you want to share. You are in maximum control. This means that for the digital marketer, you’ll need to receive data directly from consumers rather than have it be done automatically for you.

2. Digital advertisements have changed

The internet wouldn’t run without advertisements. This can be frustrating for users, but it is the life and blood of digital marketers. The new blockchain-powered software, however, is revolutionizing the way advertising works online. In other words, blockchain technology changes the way advertisers, users, and publishers interact, which is mostly achieved by letting users decide which advertisements they want to see. This reduces the overload of too many irrelevant ads.

3. Ownership claiming of digital music has changed

The way musicians market their music is really tough, mostly due to the vast number of artists and musicians out there. However, the high level of piracy is also to blame in part, even though new music-sharing applications have been introduced that reduce piracy. However, such applications are often not lucrative for the musicians, as they only receive a small amount of money each time their music is played. Blockchain can completely wipe out the need for these third-party applications by allowing users to purchase music through crypto. In this case, musicians benefit by marketing themselves directly to their fans and getting paid through the blockchain system.

4. Accountability has increased

Before blockchain came about, there was very little accountability in terms of how marketing companies ran. For instance, advertisers didn’t really know how publishers used their adverts, which led to all sorts of ad fraud. Some of the most common types of ad fraud use online bots to auto-generate ad views. Blockchain, being a completely transparent system, means that in this context, advertisers can see exactly who their ads are reaching. Rather than not know what proportion of their audience is real, advertisers can now use this information to evolve their marketing strategies.

Today, Blockchain Marketing has a wide range of applications across the internet. However, it tends to be most applicable in the realm of digital marketing. The significance of decentralization means that companies have an absolute requirement to become transparent, which can only lead to good and even better things for users.