Are you interested in learning how to use artificial intelligence (AI) to improve your social media marketing campaigns?
Would you like to understand how other businesses are using AI to grow their sales and revenues?
In this article, we’ll discuss a variety of different AI-powered platforms you can use to improve your social media campaigns and drive more prospects to your business.
You’re already familiar with some of the organizations that use AI to generate better results. We’ll also discuss some new platforms you might not know about.
Ready to get started? Let’s dive in.
A Short Background on Artificial Intelligence and How it Works.
By now, you’ve probably read some news stories about AI and how companies like Facebook, Google, and Microsoft are using it to improve their user experiences. You might also have heard some of the scary things Elon Musk and Steven Hawking have said about AI.
Here’s some good news – even though it would be judicious to monitor and manage what we do with AI, the quotes you read and the implications behind them are often taken out of context or framed up so that they sound worse than they actually are. (It’s a technique that journalists use to get you to read their articles.)
The truth is that AI is a long way off from actually “thinking.” And the benefits, such as better health care, safer highways, and more profitability for businesses, make AI a tool that can help improve our lives now and in the foreseeable future.
Many people are asking the question, “Will artificial intelligence steal my job?” Want to know the answer? If so, watch the short, 60-second video below.
So how does AI work? In a nutshell, it often uses massive computer power to look at and analyze vast amounts of data that would be impractical for a human to analyze. It also uses something called machine learning in order to improve the results of its analyses over time.
Now that we’ve done a review of what AI is and how it works, let’s get to the important stuff, shall we? What follows are 6 different AI-powered platforms you can use as you run and manage your social media campaigns.
Tools and Platforms that Use AI to Enhance and Optimize Social Media Campaigns
Rocco is an AI assistant integrated into Slack which creates and posts content across all social media channels on a daily basis. Rocco learns the ins-and-outs of your business and brand voice so that you can spend less time coming up with content strategies and social media posts, and instead sit back and watch it work its magic.
Rocco will update you on which campaign formulas are working so that you can see which content pieces have the best reach, engagement, shares, and clickthroughs.
YouTube is a platform you’re already very familiar with, but did you know that the YouTube advertising platform uses AI to improve the results of your campaigns? The YouTube AI engine analyzes which target segments are responding best to your campaigns and starts serving more and more of your ads to those prospects.
Getting started with YouTube advertising is relatively simple. The good news is that as you learn more about the platform, you can dig deeper and get more sophisticated about how you’re using all the bells and whistles. If you haven’t taken a look advertising on YouTube recently, dive on in – it’s a great platform that’s only going to get better over time.
CanIRank is an AI powered platform designed to let you know if your social media and digital marketing campaigns are generating the kind of SEO results you’re hoping for. Better still, CanIRank gives you specific action recommendations rather than just data. For every recommendation, you get detailed DIY instructions that you can use to drive more prospects to your website and improve your engagement with prospects and customers.
Facebook Messenger chat bot is another great tool you might want to check out. (For an in-depth look at how to set up a Facebook Messenger chat bot, read this post with the accompanying podcast on Social Media Examiner.) The Facebook Messenger chat bot has conversations with targeted prospects and improves the dialogue over time by using AI to analyze what’s working and what’s not.
FindTheRipple uses AI to help businesses create content based on what people in your target audience are saying via social media. The FindTheRipple bot will alert you about emerging engagement peaks in your target audience and will recommend ways to math digital assets for content creation on social media or your blog.
The platform generates content for social media about trending topics with recommendations for catchy text, cool images, and techniques to get your followers involved in the conversation.
Drift is another AI-powered chat bot that is similar to Facebook’s Messenger chat bot. When someone visits your site via a social media or digital marketing campaign, Drift qualifies your site visitors, identifies which sales rep they should speak with, and then books a meeting. No forms to fill out or follow-up calls to make. Best of all, Drift is free for individuals. (Side Note: it gets a little pricey if you’re a member of a team, but for individuals, it’s free).
Getting started with Drift is pretty straightforward
Finishing up the installation process only takes a few minutes.
Once you’re done with the installation, you’ll want to take it out for a test drive.
Action Steps for Any Social Media Marketer Who Wants to Use AI
Okay, we’ve covered a lot of ground here, so let’s do a quick re-cap. First off, we discussed what AI is and why it’s something that can help your business. We also discussed what some people are saying about AI and why their fears are a little overblown. Then we reviewed several different AI-powered platforms that you can use to grow your business.
So, let’s take a look at a few action steps to ensure you’re taking advantage of AI as much as possible.
Action Step #1 – Embrace New Technologies: A lot of people shy away from new technologies. That’s an understandable reaction, but I’m here to let you know that AI is nothing to be afraid of. First, it’s not all that complex. Second, you don’t have to learn how to program a computer or write code – the AI-powered platforms mentioned here have done all that work for you. And third, if you don’t embrace AI, your competitors will, and they’ll run better social media campaigns as a result.
Action Step #2 – Take Platforms Out for a Test Run: Many of the platforms mentioned above have freemium versions or have free trials. That’s an extra bonus for you because it means you can use them before making a decision to buy.
And remember, when you use one AI-powered platform, you’re learning a lot about the new technologies that you can apply when you use other AI-powered platforms. The ability to compare and contrast various platforms ensures that you’ll be able to make the right decision when you decide to invest in one or more of them.
Action Step #3 – Set Up Your Google Alerts for AI-Related Articles: Things change so rapidly in the world of AI that new tools and technologies are being introduced every single day. If you’d like to stay up-to-date on the AI-powered social media marketing tools, set up your Google Alerts to send you messages each day. By doing so, you’ll be able to stay a step ahead of your competitors. At the end of the day, that’s good for your business … and good for you.
About the Author: Jamie Turner is an internationally-recognized author, speaker, and CEO. You’ll find him on the 60 Second Marketer and as an expert commentator on network TV. He is also the founder of SIXTY, a marketing consultancy and advisory firm that helps clients get more bang for their marketing buck.