Consumers and marketers alike love new trends in tech. While many innovations in the IoT space never gain traction, there are hundreds of examples of successful internet-of-things technology. With an expected 75-billion devices connected to this technology by the year 2020, there will be 10-times the number of devices on the planet as there are people, that’s an incredible statistic.

The uses of this innovative technology are astronomical and far-ranging. Sharing data through IOT is set to transform our quality of life and how we view the world around us. Here are four excellent examples of IoT solutions introduced by pioneering tech companies, and how they continue to revolutionize our lives.

IOT and Health – FitBit

This IOT innovation allows Fitbit users to track their physical fitness and post their results online. Fitbit works by providing social proof on online platforms such as Facebook and Twitter.

Every time the user completes a workout, the app posts their results to their social accounts. The success of Fitbit comes from the massive levels of user engagement with the app that creates a competitive environment.

IOT and E-commerce – Amazon’s Alexa

Amazon innovated the IoT space by providing their customers with a system that improves their quality of life. Alexa and her friendly voice automate customers’ homes making life more comfortable. Alexa automates a variety of tasks, such as adjusting the lighting in your home, requesting an Uber, and even ordering a pizza.

Alexa makes online shopping a breeze with voice-controlled technology that gives you access to the world’s largest online retailer, without lifting a finger. The user-friendly operation of this consumer product is incredible. Talented engineers are working on building an Alexa Skill set that furthers innovation in the consumer market.

IOT Innovations – Tesla

Tesla is the alternative energy company founded by tech entrepreneur Elon Musk. Best known for its innovation in the electric vehicle space, Tesla has expanded their realm of influence to include other smart energy products such as solar roof tiles, and home battery-packs that deliver green energy to their customers.

Tesla continues to innovate in the IOT space. Recent developments to their products include over-the-air vehicle upgrades that allow their clients to customize their vehicles performance and utility.

IOT Collaborations – Uber and Spotify

IOT tech isn’t limited to specific companies and brands. It provides a platform for collaboration between tech companies. An excellent example of this is the recent collaboration between the ride-sharing company, Uber – and the online music streaming service, Spotify.

Customers hailing an Uber now have the opportunity to select their favorite songs on their mobile device and play them through the Ubers sound system while they enjoy their ride.

Wrapping Up – IOT to the Future

IOT technology offers online marketers many new fantastic opportunities and these innovations are sure to extend into the future. Over the years and decades to come, we can expect to see more technology firms expand their product lines to include IOT tech.