Instagram is an important tool when growing your brand, business, blog or spreading awareness. Whether you’re a business or a blogger if your goal is to get more followers to drive traffic to your website through Instagram, here are a few tips on how!

Instagram Stories

You have the ability to add a direct link to your stories, allowing viewers to “swipe up” to instantly get directed to your website. However, there is a catch! In order to use this feature, you are required to be a verified account or have a minimum of 10k real followers on Instagram, and, be using a Instagram business profile.

An added bonus with this feature is the analytics. You are able to see how many followers or viewers have “swiped up” to view your website. Utilize this feature with a compelling graphic or photo to gather interest. You may want to use a “GIF” that indicates the follower or viewer to “swipe up”.

Don’t have the “swipe up” Instagram Story feature? No problem, attract viewers to your profile by tagging yourself in your stories. That way you are giving them a “call to action” by clicking your username directing to your profile, where they can also find your website link in the bio.

Whether you’re giving away a sneak peek, teaser, video, launch or download, tell your viewers to “Click the link in bio!” with your tagged Instagram username. Feel free to add “GIFs”, or doodle arrows to guide viewers.

Instagram Highlights

Always provide access to drive traffic to your website through your Instagram Highlights. With this featured you can collect and keep your beautiful content visible at all times. You no longer have to create an amazing story and bid it farewell after 24 hours.

Create Instagram Highlights as groups or categories with key components that make up your account. If you have a business, create a highlight that shares the story of your business, add a highlight about your product or services, the possibilities are endless! If you are a blogger, you can create a highlight for blog posts, which will not only develop a gallery of topics to choose from, it will drive traffic as viewers interest will spike.

Collaborate and Takeover!

Work with like-minded accounts to generate content that will not only drive traffic to your page or website, but also increase your following. Try taking over another Instagram users Story for the day or get featured as a guest post. This is your opportunity to reach a new audience and potentially expand your target.

Be sure to add the key components to gain interest and ultimately drive traffic. Include your website link, tag your username and direct them to your profile.

Instagram has developed itself to a platform that visually showcases your brand and or business. Some may even use Instagram as their portfolio, or “window” to their company.

Now you too can start driving more traffic to your website with these Instagram hacks!