Are you wondering how artificial intelligence (AI) can help you capture new customers? Would you like to know how you can use AI to make customer acquisition process a breeze?
In this post, we are going to break down the various ways artificial intelligence can help your business reach new customers more effectively than ever before.
Thanks to the rapidly advancing technology, customers today are more connected than ever. But at the same time, it can be difficult to catch a prospect’s eye when they are getting bombarded with competing messages.
And with such a large selection of social media channels available, it has become tough to get their undivided attention and track down most promising new leads.
That’s where artificial intelligence is truly changing the game.
Here are a few ways you can use AI to expand your customer base and get ahead of the competition:
Getting more qualified leads
According to a survey done by the Aberdeen Group, improved lead generation is the reason why 61% of businesses are now investing in AI marketing technology.
It’s a well-known fact that finding and closing high-quality sales leads takes a lot of time and resources. Sometimes, no matter how hard you go at it, a warm lead can slip through the cracks, costing you dearly.
AI makes sure that you don’t miss out on those potential opportunities. For example, some AI software platforms use sales bots to nurture and acquire leads for your business. Once a lead has been identified, you can incorporate artificial intelligence into your sales platforms and automate the follow-up process. AI will sift through the leads and, based on the collected data, it will interact with those leads.
For an example of this, just visit the Sephora Cosmetics Facebook page. Once there, you’ll noticed that the Sephora AI-powered Messenger bot will start a conversation with you. Looking for new lipstick? No problem … the bot can help with that. New eyeliner? That’s a piece of cake, too. How about moisturizer? No problem.
Predicting customer behavior
What is the reason behind Google, Amazon, and Spotify’s massive revenue success? All of these organizations have managed to harness the gigantic amount of information they get from their millions of users – their search behavior, the content they share, the music they listen to, or the stuff they buy – into huge revenue streams.
The scale at which they have managed to effectively use that data to better understand and market to their customers is incredible. And all of them are using artificial intelligence to do this.
Of course, you don’t have to be a dominating enterprise like Google to use the predictive analytics aspect of AI. With AI, you can easily track your users’ actions on your website or social media accounts and use that information to acquire new customers.
What AI does is interpret the data you gather from predictive analytics, and then read the patterns to forecast the most likely upcoming behavior of a user. Then the AI system lets you know where and when you should spend your resources in a lead so you can maximize their potential value.
It’s like being in the right place at the right time. And over the course of time, the AI algorithms get really good at anticipating user’s behavior, allowing you to reach out at the right moment and offer the right product when the user is most likely to buy.
This approach works and here’s the proof: businesses that use predictive marketing are 2.9 times more likely to see a growth in ROI at rates higher than the industry average. Not bad, right?
Providing a better customer service
It is estimated that by 2020, customers worldwide will manage 85% of their relationship with businesses without engaging with a real human – thanks to the rise of AI technology.
More and more companies are starting to acknowledge that artificial intelligence can dramatically improve their customer service, leading to a higher customer acquisition rate.
For starters, you can use customer data to personalize their experience. This makes them feel more catered to, and this makes them more likely to buy from you. AI simplifies the whole process by collecting data on various customer issues and answering their questions quickly.
How does it work? AI puts together a list of solution articles and categorizes which articles correspond to which issues. Then it presents them to users for a personalized problem-resolving experience.
AI can also filter through social media and search engines to offer accurate information about each user and their issues, thus providing more precise solutions really quickly.
Want to check out a complete list of AI tools you can use to help grow your business? Check out 157 Artificial Intelligence Platforms to Help You Grow Your Business on the 60 Second Marketer. The post is divided into categories like “AI Platforms that Improve Your Social Media Campaigns” and “AI Platforms that can Help You Develop Better Content,” so there’s plenty of good information to unpack.
Although artificial intelligence is not going to fully replace traditional marketing systems any time soon, it has proven to be extremely successful in improving users’ experience and acquiring new customers. If you want to see phenomenal growth in your customer acquisition rates, AI marketing tools can do that for you quickly and effectively.
About the Author: Jamie Turner is an internationally recognized author, speaker, and CEO who speaks about business, digital media, and leadership at events, conferences, and corporations around the globe. He has been profiled in one of the world’s best selling marketing textbooks, is the author of several business books, and can be seen regularly on network TV news. He can be reached at +1-678-313-3472 or via email at Jamie.Turner@SIXTY.Company.