The quality that users find on your website will go a long way to establishing your professional reputation and authority in your industry. The old adage that “Quality is better than Quantity” has never been truer than with website design. Your page will be the face of your business to your clients and potential customers, and you want it to be a helpful and accurate representation of what your business has to offer.

As you are building up your online presence and expanding your audience it is important to keep up to date with any new trends. Things change quickly in the digital world and you want to make sure that your site has an updated look as well as using the latest technology.

Most online users will say that they will decide to stay on a site or move on based on their first impression of the site. If you don’t have a professional look, your page style is out of date, or your content is not relevant to your audience, you can easily lose a lot of potential customers on the first click.

Your content should be fully optimized, professional and informative. If you aren’t sure how to optimize your content for the best search engine results you can always bring in any one of the professionals you can find on BestSEOCompanies.com to help you get set up. Here are some common errors that you should avoid if you want to ensure that your site is a success.

Inconsistent Posting

There are thousands of web pages out there that people have started but keep their website up to date. If you want to get noticed, you have to maintain a regular content schedule. If you publish new content a few times a week instead of a few times per month you will likely see a dramatic rise in your site traffic. This traffic can increase your search engine ranking, bringing even more new customers to your site.

You Don’t Have An Email Campaign

Some businesses think that an email campaign isn’t worth the effort for the result. However, the fact is, as you are trying to establish trust in your brand, the best way to bring in interest is by being able to connect on a more personal level. An email campaign allows you to address your customers on a one-on-one basis and gives you an extra opportunity to create interest for your site.

You’re Not On Social Media

In the past few years, social media platforms like Facebook, Twitter, Instagram and Pinterest have taken over the interest of millions of people. By not establishing a brand presence on these platforms, you are throwing away a free chance to greatly expand your customer reach. More people check their social media accounts than any other type of online activity. Use your social media platforms as a way to provide your audience with relevant content and eventually point customers back to your website.

Your Website Is Not Mobile Friendly

When you are designing your website and content you should make sure that your site is mobile optimized. With the emergence of the smartphone, most people check in with their emails and social media accounts using their phone. Without a mobile-friendly version of your site available to users, you could be missing out on a huge number of potential leads. In regards to SEO, Google and other search engines will penalize websites who do not have a mobile-friendly website. This can lead to less engagement as SERP’s may rank your website lower.