What business doesn’t have a social media account nowadays? One thing’s for sure, using Facebook and Twitter in your business isn’t just a trend, it’s more than that. In fact, it has a lot to do with retaining sales for your business.

Social media is a great source of high-quality leads, and for that reason alone you will have to invest in building a social media presence that translates into sales and long-term growth. However, you will need to approach social media correctly in order to get the best possible results.

Sure enough, there are several ways you can do so to make the most out of your efforts through social media. One option is to increase the number of engagements you’re getting each week. To put it simply, engagements refer to interactions that users have with the content you publish or share through social media.

Social media engagements are an important indicator of your marketing campaign’s performance. You will need to focus on keeping your audience interested in what you say or do online. Here are a few tips to help you increase your audience engagements across the board.

Interact directly

Customers feel engaged when you are able to address their concerns directly. Answering questions and providing entertaining insights are great ways to spur interaction with your audience. Make sure to constantly monitor your social media for relevant talking points you can use to build better engagements down the road.

Research the best hashtags

When it comes down to social media marketing, you can never really go wrong with hashtags. And, no, people don’t add them to their posts just for kicks. Hashtags can actually increase your visibility online. A good practice for this is to find hashtags that get the most audience engagement. Tools such as Buzzsumo and Twitter Advanced Search, for instance, can help you find the best hashtags you can include in your social media posts.

Include a compelling call-to-action

Calls-to-action’s come in many different forms online. Used in the context of social media marketing, CTAs can help users take the next step in their engagement with your brand. For this, be sure to provide CTAs that ask people to like and follow your Facebook pages and your Twitter account. Also, you should include a CTA asking users to follow you on Instagram. Not only is this another great tactic to grow your Instagram followers, but it also helps you widen your reach online.

Talk about important issues

When it comes to creating Facebook posts and Tweets, you are often tempted to plug your product or service. As much as you want to grow your client base this way, it’s still important to understand that most people respond favorably to posts that touch on issues that are close to them. So, instead of making your posts all about your brand, you should instead talk about a specific problem your audience is facing and give your take on the solutions.