One of the most fundamental components of any business, small or large, is an official website. If you have taken the necessary steps to create your own, you might probably wonder what’s next. What do you do with that website? How do you grow it so it actually pays off? Well, the challenge now is to bring more traffic to your website and use that traffic to monetize. You will most likely aim to make more sales and increase your customer base with the help of your platform.
The good news is, we have some proven and tested strategies, used by the experts, to make the most out of your website.
Blogging and guest blogging are two amazing methods to supply your website visitors with insightful and documented information. If you offer original content on your website, this will help you boost your visitor and audience base significantly. But for even better results, consider writing for other reputable blogs and bloggers. This will make it possible for you to spread the word about your company’s official website as most bloggers, when they allow guest blog posts on their platforms, include a link to the author’s website.
However, make sure that you find a reputable blogger in your niche. This will offer you more exposure. It will surely help you draw more traffic to your website, especially if the information exposed by you are informative and beautifully written. Users and visitors love to receive relevant, insightful information from a variety of industries.
Pay-per-click campaigns are impressive tools that can help you bring more traffic to your website. They will bring you this traffic through search engines, mainly Google. These campaigns work on a relatively simple principle. You pay a fixed price for each click that you get for your ad. In the end, the click is very likely to turn into profit, by converting the click into a sale. This is how these campaigns work return of investment-wise.
When it comes to Google AdWords, you don’t have to spend anything if you don’t want to. You can easily set a minimum and a maximum budget (as little as five dollars, for instance) but it focuses entirely on turning those clicks so your website will generate the best ROI. All you have to do is choose the right keywords and phrases that you think that will generate the most traffic to your website and search engines like Google will take your ads at the top of the search results of those part of your audience that are more likely to positively react to it.
This is a sneakier approach and website owners use it to remind their audience of their platforms. Retargeting ads work by placing a tracking cookie on each visitor’s computers. When they leave your website, the cookie starts showing ads for your website to your visitor’s computers so they come back. This strategy will help you reach former visitors easier and it will help you convert those visitors that left your website without purchasing something from you.
This is how most of the ads today work and you shouldn’t feel guilty for using this strategy. You already put in quite some efforts into bringing your visitors here but if they leave without conversion, all that effort is in vain. Get them to want to come back and invest in your products or services. Summon Digital, a digital marketing agency in London, claim that most of their latest campaigns were retargeting campaigns and according to the digital specialists there, these campaigns really pay off.
Just like anybody else in our day and time, your target audience certainly spends plenty of time on Facebook. The average US Facebook user spends approximately 8 hours on the platform weekly. And this platform is not only popular with teenagers, adults regularly use it just as eagerly. According to some recent studies, a potential buyer is more likely to remember an ad with a context, especially the social one. Facebook ads have become a great way to boost sales and traffic and increase your conversion rates significantly. You can even use an official Facebook profile to market your website and boost traffic rates. You’re simply piggybacking on Facebook’s traffic to boost your own but it is still a legitimate method to increase traffic to your website.
SEO is one of the most widely used methods to increase your website’s visibility in search engines. This strategy is a simple one if you let a professional handle it. It is important to invest in the right keywords so when people search online things that are relevant to your business, your company is closer to the top results. There are numerous ways in which you can rank organically in search results. You can edit the existing text on your website and include the right keywords, you can remove barriers to indexing activities of search engines and plenty of other strategies. While this is a more difficult task to tackle, you can always collaborate with a specialized digital marketing enterprise and let the teams there help you in your SEO journey. While SEO can be time-consuming in the beginning, it can bring high traffic to your website in the long run.
Another way to boost traffic to your website is creating video content, uploading it to YouTube, and driving traffic from there. You may not get millions of views on your videos, but if they generate traffic to your website, it’s still worth the effort. Although viral is a thing that most YouTube users strive to get through their videos, it is not possible every time. Another great way to get YouTube videos to generate more traffic to your website is to advertise on other people’s videos and buying targeted ads that are revenant to your field or business. This, too, may result in higher conversion rates.
These are some powerful ways in which you could generate more traffic to your website. When not possible to tackle all our suggestions on your own, it may be useful to collaborate with an expert agency to help you.