Since the turn of the century, the internet’s increased popularity has created countless new avenues that businesses can use for marketing.  Whether a business is just starting out or is an established member of the Fortune 500, any business can take advantage of the possibilities that the internet provides.  Increasing a company’s online presence is a great way to build brand recognition while increasing sales and profits.

An online presence can be summed up as the combination of all the varied facets of a business and the way they are used online.  These can include websites, blogs, social media accounts and any information that appears when a business is “Googled.”  Businesses with a good online presence can turn prospective consumers into repeat customers.  While increasing your online presence won’t occur immediately, the following 3 strategies will bolster the long-term growth of your business.

Look to Improve Your SEO

SEO (Search Engine Optimization) is one of the most important aspects of any business’s online dealings.  While you can improve your SEO practices on your own, it is much easier, and more effective, to hire a reliable SEO agency.  SEO is the best way to improve the ease with which potential customers can find your business online.

The goal of search engine optimization is to get more traffic to a website. This makes it appear earlier in the search engine results pages (SERPs).  You can achieve this by making sure that any information on your website appears more relevant to the algorithms that the specific search engine employs.  Appearing higher on a search engine’s list of results adds credibility to your site and makes it stand out in the crowded world of the internet.   

Marketing agencies that focus on SEO stay apprised of the ways that search engines change their algorithms. This ensures that the content they provide for a website stays relevant so that it will appear higher on the results list than your local competition.

Be Mobile Friendly

It is rare to meet someone who does not have a smartphone these days.  Cell phones have become ubiquitous. As such, it makes sense to have your online presence cater to mobile phone users.   

Over the last few years, there has been a shift in how people search for things online.  Previously, internet users performed the majority of searches on their home computers or laptops. This has now changed to where the majority of users search using their mobile devices. The number of mobile users is only going to keep increasing.

This means that your websites must be mobile friendly.  This has become so important that Google now factors a website’s mobile friendliness into the algorithm it uses to rank websites.   

Embrace Social Media

Social media platforms like Facebook, Twitter and Instagram are some of the most popular websites around.  Their basic aim is to connect people online. That makes them great media to use to get your company recognized.   

A major benefit of social media is that different platforms appeal to different demographics. This can give a company the ability to better pinpoint potential customers.  For example, a business that uses Snapchat would be able to appeal to the “under 25” crowd. A business that relied on LinkedIn could target their services toward a more professional clientele.   

The key to using social media is to interact with other users. You can do this by continually posting new material that may interest them.  This in turns multiplies the number of people who will be talking about your company. All in all, social media can only help increase your online presence.

With so many people going online every day, an online presence is vital to the success of your company.  By embracing the opportunities that the internet provides, your company will be able to increase its brand recognition, which in turn can boost sales and profits.