As a small business owner, entrepreneur, or solopreneur, you know how important it is to suit the best marketing techniques to your product. Without implementing the correct marketing tactics, your customers and your business would take a hit, requiring you to keep growing your customer number. One effective way to achieve an ever-growing audience is to start building a sales funnel.

If you are new to this, sales funnel is a marketing strategy, that visually represents the shape of a funnel. You may have heard about Russell Brunson, CEO of Clickfunnels, who introduced thousands of entrepreneurs to the sales funnel concept. The concept describes the motion of your leads, going through the process, and transitioning into customers. It allows you to concentrate on the customers that are interested in your product. You will then be able to guide them through your sales page, identify a real buyer, and upsell your customers.

To get a better idea about how sales funnels work, dig into what Five Funnel has to say about this subject.

In the meantime, here are five steps you should take to build your first online sales funnel:

Create a landing page

A landing page is essentially the handshake of your company. It’s the face of your business and an introductory business card. It’s what leaves the first impression on your website’s visitor and plays the most important role in keeping the leads on your page.

An effective landing page will inspire your site visitors to continue exploring the page, sign up and get to know to your services or a product. Your goal is to create a landing page that will speak to the visitor.

Pre-selling your products

Some call this a front-end offer. It means that you are already offering a potential customer to buy your products or services. It’s called a pre-selling technique because you are building a solid ground for your back-end sales offer.

Upsell for a change

Once your customer reaches the back-end or already purchased your product or service, you should experiment with upselling. Offer them the opportunity to upgrade their current order to a better and possibly more beneficial alternative.

Upsell includes a larger portion for the customer and a larger income for you. However, you should concentrate on the customer’s benefits at first to deliver the results.

A downgrade is an option too

In contrary to an upsell strategy, there’s a downgrade (or downsize) option too. It works in the same encouraging way that upselling does. There are certain customers that will benefit more from the downgrade alternative and come back for more at a later time.

Building an effective sales funnel is a long-term process, but it’s worth the struggle. It is your job to keep your customers satisfied and coming back for more. It is important to ensure that they are satisfied with what they purchased and how your services suited them. More happy customers equal more profit for your business. Use the above-mentioned best practices when looking to build a sales funnel for your business.