Digital marketing is one of the highest-paying marketing jobs in this generation. With just a laptop and an internet connection, you can accomplish a wide variety of tasks and be able to have that satisfying salary you’ve always wanted.
You can work anywhere you want — on a plane, while on the beach, and even on holidays, and the results will speak for themselves.
As a digital marketer, you have the capability to reach millions of people around the world and promote a product, service, or an important message. That being said, it’s important that you arm yourself with the right skill set to become successful in your chosen career.
Whether you’re a solopreneur, a startup, or work in an established business, digital marketing skills are an absolute essential.
Content will continue to become an integral part of digital marketing no matter what your niche is. But this is no small task. You have to fully understand what being “high-quality” means to both people and search engines, and with that comes the discerning ability to be able to get audiences to interact with your content.
You shouldn’t just focus on one type of content either. There are several aspects of content marketing that can make it a bit of a challenge but will, in turn, create variety to your regular contribution, such as blog posts, web content, white papers, videos, press releases, e-books, emails, social, and more. You will also have to understand how social media marketing can tie in to your content marketing tactics and monitor analytics to track your growth.
SEO & SEM
Search Engine Optimization (SEO) and digital marketing go hand in hand, so anyone in the field of marketing must always have at least a basic knowledge on it. It’s a great thing if you know how to manage the back-end,
Search Engine Marketing (SEM) and SEO are needed to solidify all forms of content so that it reaches your target audience online. With a guaranteed audience, your digital strategy will receive the attention it needs.
Videos have a compelling way of fostering engagement and play a big role in retention. These have become a powerful form of content, being able to hold customers’ attention on sites for two minutes longer compared to sites without videos. Of course, videos should be optimized as well in order for your site to reach top rank in search engine results pages (SERPs). Customers are easily enticed after seeing a product detailed in a video format, and in fact, are more compelled to buy it compared to seeing a product in other forms of promotion.
Digital marketing professionals don’t have to know the complete ins and outs of video production, but you can always benefit from taking a marketing course that will teach you how to effectively employ videos in your marketing campaign. This can be a great addition to your skills.
A common trait of most marketers is their people skills. Combine this with creative problem-solving and analytical thinking and you get a pro who is able to come up with innovative marketing ideas to take the business to the next level.
Ask yourself, how good are you in convincing or persuading other people and help them see the greatness of what you’re seeing? How can you make them believe that what you say is the truth and it will help them for the better?
This is the art of persuasion. You’ll have to have the innate skill of convincing other people to give in to whatever you’re offering. In a world where competition is constant, you have to have the right amount of confidence to influence people and get them to purchase from your site.
As your area of expertise is the digital market, you have to have knowledge of technology and be able to understand and use it immediately. The younger generation already has this trait as their second nature, but the older generation might find it extra challenging. However, if you spend time learning the new pieces of technology we have now, you should be able to keep up with the best of them.
You can start by getting familiar with WordPress or other Content Management Systems (CMS). From there, gradually move forward to other complex systems. It’s all about your willingness to learn. If you have the will, then eventually you will know how.
Are you ready to start your digital marketing career?
There are constant changes to digital marketing career trends, but these five skills should be enough to get you started. It is one of the best industries the modern entrepreneur can enter, an industry that has virtually no limits, no ceilings, and no commission caps.
By learning and earning these skills, you can grow and earn as much as you’re willing. It doesn’t matter whether you are a freelancer, employee, or a business owner, with the right digital marketing skills, you’re essentially guaranteed of both business and personal growth.