In the ever-changing and evolving world of marketing, sometimes it’s worth it to go back to basics.
A Master of Marketing degree is just that: an advanced master’s degree in the field of marketing, breaking down the basics and studying them thoroughly. Master’s programs are designed for those who already studied marketing (or related field) and perhaps have already begun their career in the industry.
These programs give a closer, more in-depth look into the world of marketing, providing valuable information straight from industry experts. But why should you, a busy professional, devote two years to earn another degree?
It might surprise you, but there’s more than a few good reasons why you should consider a Master of Marketing.
Reason #1: Your undergrad education wasn’t enough
Most undergrad programs are dedicated to merely introducing concepts; they don’t leave enough room to venture deep into the field and hone specific skills. Post-grad hands-on experience is invaluable, of course – but just as there are things that can’t be taught in a classroom, there’s knowledge that can’t be learned anywhere else either.
Having a formal, expert mentor in a class can help you identify gaps in knowledge and skills you never knew existed. Even if you’ve been working for years, there are different aspects of marketing perhaps you were never brought into. Similarly, even though you try to stay up-to-date with innovations in the field, knowledge paradigms and best practices change. A good master’s program can help modernize your perspective.
Your undergraduate years are not the end-all, be-all of marketing knowledge. Sometimes it’s worth it to listen to the experts a little more intently.
Reason #2: You want to learn more AND keep your full-time job
A lack of time is perhaps one of the biggest reasons that stop working professionals from pursuing advanced degrees. Attending an 8 AM class isn’t feasible when you have clients to meet and work to do. And for some, even attending an 8 PM class can be difficult, as driving to campus can essentially become a second commute.
It’s totally possible to earn your master’s without ever stepping foot onto a college campus.
Online programs are a boon to those seeking to receive a comprehensive education without sacrificing full-time employment. Earning a Master of Marketing degree online is just as rewarding as earning one in a physical classroom, providing flexibility for students looking to complete coursework on their own time.
Online degrees require a commitment, of course. They’re just as rigorous as in-person classes, requiring dedication and discipline to study materials independently. But for those juggling a career, you’re free to earn your Master of Marketing on your own terms.
Reason #3: You want to seriously invest in your business
A master’s degree in marketing isn’t supposed to be another piece of paper gathering dust on the wall of your office. It’s a serious, practical investment in your business that can directly impact the way you operate and your future in the industry.
In a good program, you’ll gain a concrete set of skills and tools to navigate the market in a new, more targeted way. There are many ways this can take shape. Perhaps you’ll figure out a new program, learn fresh insights into social media, or just adopt a different model of creative thinking.
And of course, a master’s degree will open the door to new opportunities. Namely, you’ll be connecting with mentors (as likely your own contemporaries, as well) and expand your qualifications for future jobs.
The bottom line – If you’re a lifetime learner and want to invest in your business and career in the long term, then you’ll be wise to pursue a Master of Marketing.