During the past few years, we’ve seen an explosion of video content in the digital and social media space, and this trend doesn’t seem to be slowing down any time soon.
In fact, a recent study by Cisco shows that by the end of 2019, 80% of all internet traffic will be video based.
Things have gotten to a point that, according to the New York Times, we’re now entering a “post-text world” where long-form blog posts aren’t the dominant form of communication with consumers.
As an evolving medium, online video is changing, and it’s changing rapidly. From the evolution of new OTT, or “over the top,” platforms, to the general advancement of smartphones, and cameras, consumers now expect a variety of different video content from businesses.
So whether you’re using video marketing to promote your services, or your product itself is video, you’re probably wondering, where online video is going.
As this Infographic goes to show, not only can online video bring more highly qualified leads into your organization than ever before, but it’s also changing the way consumers shop.
New types of OTT content, like 360-degree videos, live videos, and virtual reality are quickly becoming the new norm and all of these trends are painting a clear picture of where online marketing is going.
Let’s take a look at the top 10 online video trends streaming across the online video landscape in 2019 and beyond:
Source: Uscreen
About the Author: Amir Shahzeidi is the digital marketing manager at Uscreen, a video monetization platform that allows creators to monetize their content. He’s also a composer and pianist who’s rarely loved by his neighbors because all he ever plays is atonal music. But cats love him so it’s fine!