Amazon is becoming more competitive for sales with its consistently growing sellers-base. Although, one of the biggest challenges faced is to increase the visibility of your Amazon page. If customers are not finding your products, how can they make purchases?

Here are some tips to use digital marketing tactics to sell successfully on Amazon.

Optimize Product Descriptions for Search

Selling your products is not easy in a competitive and crowded marketplace like Amazon. There are a lot of sellers competing on there, and you’ll need to have a plan to put yourself ahead of the others in your position. After all, what’s a franchise other than a source selling the same service as others, and winning or losing the race based on how effectively they have marketed and sold their services? If you need loyal customers, you have to work on the visibility of your store. Make sure that your products are available for them when they start finding. Buyers can drill down their searches by different attributes, such as size, type, material, etc. For example, for a women’s bag, a customer may go for women’s bag > tote> our brand > leather> size.

Customers may type the name of a specific product, such as Heat Press Machine for Industrial Use 15” x 15” multipurpose. Or, customers may narrow down their search by writing some keywords. In both situations, your product description can help you. Amazon matches the queries of customers with available products and shows the matching items. Therefore, it is essential to provide an accurate product description to customers. Your details for Amazon must include product title, search terms, product identifiers, color, size, etc. Avoid skimming on this information because customers use these types of details to find a product.

The structure for product descriptions is similar to meta tags in SEO. If you are new to Amazon or if you are unsure how to begin structuring the keywords for your product description, you may consider the services of an Amazon management agency, these experts will be there to guide you every step of the way.

Competitive Pricing

Many customers prefer Amazon to shop for products at better prices. The price is an essential factor in deciding between two similar products. You have to check similar products on Amazon and their prices. You have to compete against these prices, so list your products at competitive prices.

If you don’t have unique items, make sure to do some research to find out strategies of your competitors. The lower price may help you to get better results. Feel free to use the low price feature of Amazon. With this tool, you can compete at different rates.

Professional Images of Products

While selling online, make sure that customers are able to physically see what they are going to purchase. You will need to have professional pictures of these items while selling. Avoiding grainy or blurry photos is vital. Use an updated and fresh image of your product. The quality picture can give you an impression of a trustworthy and professional seller.

Own the Amazon Buy Box

A Buy Box is a detail page on your products. This page allows customers to start their purchasing process by adding desired items on their shopping carts. After winning a buy box, you may notice a substantial increase in your sales.

Each Amazon seller must have the Buy Box to sell similar products sold by other sellers. You can compete with these customers for the Buy Box. Amazon uses a secret algorithm for the Buy Box to determine the products included. For this reason, it is difficult to win a buy box. You will have to pay attention to seller ratings, fulfillment options, inventory availability, positive reviews from customers, and low price to win this box.

Look for Low Competition and High Demand

If you want to increase your profit, you have to find the products with low competition and high demand. You can check the competition of a product by checking its reviews. A product with 50 or fewer reviews can be labeled as a low competition product.

Make sure to select a product with low seasonality and low retail prices, such as USD 25 and USD 50. With this price range, you can cover different direct costs, such as fees of Amazon, advertising cost and cost of sold goods.

Try to choose a product with low seasonality that you can sell all through the year. To increase your profit, you have to avoid manufacturing challenges and quality control. Avoid highly complex, electronics or glass products.

Pay Attention to the Requirements of Category

Amazon has almost 20 off limits categories for an average seller. Before you start working, it is essential to understand the types of gated categories.

  • Collectible and specialist categories are for niche experts with high-quality standards. Some examples are fine art, sports memorabilia, and collectible coins.
  • High-liability and hazardous categories are for products that could be dangerous for shoppers. Amazon wants to avoid lawsuits, so they produce this category. They sell games, toys, food, cosmetics and major appliances in this category.
  • High-maintenance categories are for advanced sellers because they have high return ratios, colors, sizes and more. Amazon wants to ensure that the seller understands the outcomes before selling their products. Clothing and fashion fit in this category.
  • High-quality and expensive categories are for costly items over $100 price points. These items need an expert to sell. These categories have jewelry, watches and fine art.    

Find Your Shipper and Supplier

After choosing your products to sell, you have to find a shipper and supplier. Search a reliable person to ship your products to FBA warehouse Amazon. It is similar to online dating. You need a company to understand your product and your expectations. You will need a freight and manufacturing company.

Carefully choose your suppliers by asking multiple questions. If you want to earn a profit, you have to select a reliable supplier who can make deliveries on time. Get numerous quotes from companies to evaluate their capabilities. Contact multiple companies to get their quotes. You may run after a cheap supplier, but they can affect the quality of your service.

Advertise Your Amazon Listings

External promotion is necessary for Amazon listing to drive maximum traffic to your listings. With the promotion, you can hook shoppers who are not on Amazon. External advertising is possible with social media, backlinks, and SEO.

You can create ads on social media and connect with influences to increase awareness of your products. Social media is a great place to link back your listings. SEO allows you to include keywords. With these keywords, your target buyers can search for products.

Moreover, get new opportunities by backlinking your listings, such as blog posts. It will be an excellent way to increase the visibility of products and drive more traffic to your Amazon’s product page. External promotions are necessary to stand out to shoppers other than Amazon and increase your sales.

Internal Promotions

Be sure to manage your internal promotions properly. For example, your internal promotions will require you to say that you are an Amazon seller and want to sell women’s handbags. Keep in mind that you have several competitors on Amazon. There are more than 40,000 sellers offering handbags of women.

Handbags are not exceptional because Amazon is saturated with wholesalers. To get a competitive advantage, you should find ways to increase the visibility of listings in the marketplace.

Set up Fulfillment by Amazon

Amazon offers exceptional quality and delivery. For this reason, Amazon has thousands of loyal customers. Fulfillment by Amazon (FBA) can help you in delivery, shipment, and organizing orders. FBA is a reliable service to meet the needs of sellers, such as shipping items from fulfillment centers. Under FBA, experts from Amazon will handle customer service issues. They focus on offering top-quality products, amazing listings, and customer responsiveness.   

Choose Top Keywords

Add the right keywords to bullet points, description, and title. Keywords will increase the visibility of your products. Make sure to choose long tail or short keywords. Fortunately, online tools are available to generate keywords.

Get Impressive Photos

Photographs of your products can play a huge part in increasing the sale of your products. Visual elements show professionality, so enhance the visual appeal of your products online. If your budget allows you, feel free to hire an experienced photographer. Make sure to hire someone who understands the strict requirements of Amazon for the quality of the image.

If you can’t hire professional photographers, don’t worry, you can do this with a good camera or mobile phone. For DIY photographs, you have to arrange proper light to capture bright images. And, be sure to take pictures from different angles.

Test Everything

Pay attention to running and testing promotions on your listings. By testing everything, you can increase your BSR (bestseller rating) ranking. Everyone likes to get his/her product on the front page. PPC campaigns may help you to boost your sales.

Split testing can be an excellent way to boost your listings. Split testing allows you to create two versions of listings with different titles and images targeting dissimilar keywords. The result of split testing can surprise you. With the optimized listing, you crush your Amazon FBA competition.

Competitive Pricing

Customers prefer Amazon to find the best prices. Price can be the primary factor in deciding whether or not someone makes purchases. If you don’t have unique items, make sure to do your research. With a low price feature of Amazon, you can continuously match the lowest prices on Amazon.